For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With…Read More
AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company’s streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. “I came in basically four months ago, and one of the…Read More
In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying expectations and elevating culture in advertising, marketing and media, while shedding light on the greater issues and lack of resources they face. Topics will range from highlighting agencies doing creative work across Latin America to…Read More
Mailchimp’s mission and vision is to empower the underdog, which requires some unconventional thinking. In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an…Read More
For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization’s 2021 advertising and marketing industry diversity report. The problem doesn’t start and stop at hiring. Agencies struggle to retain people of color, who switch roles…Read More
When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online. They’re the owners of Xiao Chi Jie (XCJ), which started as a local restaurant. Now, the mission is…Read More
Snapchat’s Timeline feature allows users to import multiple videos from their device’s camera roll to create a single Snap. The application will automatically connect these videos together to form the final video. Our guide will show you how to use the Timeline feature in the Snapchat mobile app. Note: These screenshots were captured in the…Read More
Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can’t replace. Lounging on the couch while watching TV and chowing down on a burger, for instance. Or standing up at the kitchen counter, wearing only a T-shirt and underwear, while digging into a bucket…Read More
Meta began testing new ways for people to switch between their Facebook and Instagram accounts or create new ones. Users who have added their accounts on both platforms to Accounts Center will be able to easily switch between Facebook and Instagram, and people can see both profiles in a single place. Notifications will be displayed…Read More
We’ll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world’s largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released. The 2022 FIFA World Cup will offer up something different. The four-week tournament will be held during…Read More
