DMG Media, the publisher of Mail Online and Thisismoney.co.uk, will aim to grow its revenue streams with Outbrain, becoming its exclusive recommendation partner. The multi-year deal, which begins in the final week of September, will see web recommendation platform Outbrain provide a discovery feed for organic and paid content across its various international online platforms….Read More
“You just missed Timber Joey sawing the sign!” Yes, I had just missed Joey Webber. That’s the extremely human mascot of Major League Soccer’s Portland Timbers, who saws a round of Douglas fir off of a log after each goal. Webber had just taken a chainsaw to the middle of the wooden sign outside the…Read More
When innovation arrives, the logistics people have to scramble to keep up, because innovation always makes it hard to do things the way we used to.
Over time, an innovative company thrives if it can get its logistics in order. Ship the right stuff to the right people on time and on budget.
Once this happens, it often means that the logistics people gain in power and influence. After all, they pulled off a miracle.
Then, when the next innovation shows up, the logistics voices in the room are likely to have more say in what happens next. That’s why upstarts who feel like they have nothing to lose are so much more likely to innovate–they don’t realize how hard it is going to be.
Innovation doesn’t work without logistics.
Agency network Dentsu has named Madeleine Fashion Group’s chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of…Read More
Earlier this year, M&M’s updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels….Read More
Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform. The company said in a blog post that it is testing a feature that lets businesses give customers the option to request a callback if their…Read More
The challenge At Shutterstock, we faced the classic innovator’s dilemma: How to evolve the business for the future when we already have something that works. What I learned in the years working in management at other tech startups, before joining the company this spring, was the necessity of fine-tuning the pace and integration of transformation….Read More
In this week’s episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing. As…Read More
A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube. Heinz teamed up with “280 year-old vegetarian vampire, influencer and Tomato Blood activist” Toby, portrayed by viral TikTok star E.J. Marcus, on a “public-service-announcement…Read More
Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it’s due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. “I still remember that day…Read More
