It’s time to add another plus to the streaming column. Epix is rebranding to MGM+ in January, becoming the latest premium and commercial-free streaming service to add the “plus” moniker to its brand. “MGM is one of the most iconic and beloved brands from the golden age of entertainment,” Michael Wright, head of MGM+, said…Read More
TikTok allows users to turn on a post view history feature that will allow them to see which of their followers have viewed their posts. When a user turns on the post view history feature, the people they follow will also be able to see that they’ve viewed their posts. Our guide will show you…Read More
Twitter allows users to turn on image description reminders so that they’ll be reminded to add alt text to images before sharing them. Our guide will show you how to turn on image description reminders from within the Twitter mobile application. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap…Read More
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star…Read More
Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.” The film transports viewers…Read More
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects…Read More
For decades now, quick serve restaurant Sonic’s marketing has revolved around people sitting in cars talking about food, whether it was the beloved “two guys” playing off each other for comedy or everyday folks shooting the breeze between bites. The tone was loose, and the conversation was largely improvised, using a show-don’t-tell approach that put…Read More
The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy. Since 2021, TechCrunch has grown its number of its digital subscriptions 142%, and…Read More
“There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face.” This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute…Read More
The future is green, because it has to be. There’s no denying our climate is in crisis. In the last year, we have seen soaring summer temperatures across Europe, raging forest fires in parts of North America, and terrifying floods in Australia and Pakistan. To save our planet and our future, we need innovative ideas and new ways of thinking. Different business sectors have been scrambling to become more eco-conscious, but one area that is driving change is mobility. Mobility covers a wide range of products and services from electric bikes and scooters, to car-sharing apps, and electric vehicles, right…
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