Chobani is on a mission to make quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place. On today’s episode, you will hear from Meredith Madden, the company’s chief marketing and category officer, as she discusses the brand’s transition in identity from a yogurt brand to a…Read More
While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research. This fraud directly affects publishers, which occupy the…Read More
Hoping to make some noise in the playoffs, the New York Mets are drumming up awareness in October baseball with a playoff brand campaign. The team is committing to a New York takeover, painting the city orange and blue with OOH advertising, featured throughout several New York subway locations and trains starting today. The Mets…Read More
Philadelphia has Matisse on its museum walls, Rodin by its roadside, and Keith Haring adorning its rowhomes. It’s exported jazz, doo-wop, hardcore, hip-hop and at least two brands of soul music to the world. Its streets contain an embarrassing surplus of art and music schools, galleries, venues and creative communities that keep it a cultural…Read More
“We are very much a mission driven brand, we want to help all people get jobs,” says Indeed.com’s director of global brand and advertising, Cliona Hayes. Hayes, who has been with the global job search site for 5 years, describes the ongoing campaign as “a seismic shift” for the company. Indeed ran a European-focused Pride…Read More
This common question no longer means anything.
Every TV show is on. All the time.
Our record collection streams every record ever recorded.
And our readers can find and display just about any book we can name.
We haven’t thought about the impacts of this abundance nearly as much as it deserves. Live matters less, scarcity is not really a factor, and ubiquity of access can easily lead to boredom, lack of status and a search for real-time connection.
Success used to be based on gatekeepers and access to access. What are the new rules?
It’s estimated that every one person in 10 has dyslexia, according to the British National Health Service. If correct, that would mean 780 million people around the world experience learning difficulties. As Dyslexia Awareness Month begins, file-sharing platform WeTransfer has partnered with Dyslexia Scotland and Innocean Berlin to develop an international awareness campaign targeting the…Read More
The ongoing war in Ukraine has caused a humanitarian crisis in terms of casualties and refugees leaving the country in their millions. But another element of the carnage: The impact on animals and pets. According to a campaign driving donations to the global animal welfare organization, Four Paws, 1.2 million dogs have been orphaned in…Read More
The outdoors has a diversity problem. Research from organizations including Sport England found that minorities are less likely to participate in or have access to outdoor activities such as hiking, running, cycling and climbing. Meanwhile, the outdoor sector has historically been represented by images of white, male, heterosexual and able-bodied people. Now, a cohort of…Read More
One way to serve the community is to see it as a market and solve one of its problems.
When people choose to buy something, it’s ostensibly because the thing you sell is worth more to them than it costs. And so value is created.
And when you make a profit selling something and pay taxes, those taxes go to create services for the community.
Those are two reasons culture has evolved to enable capitalism.
When this system gets out of whack, two things happen–first, some businesses use their market power to extract more value than they create. And second, they use their lobbying power to pay no taxes.
The market hasn’t failed, but the system used to address market and community needs sometimes does.
