The cryptocurrency world has been thrown into disarray as FTX, one of the industry’s biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting. Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name….Read More
When it comes to business, how do you respond to “no” from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. Kaplan recounts his career at PepsiCo and how it’s kept his attention. He speaks…Read More
An ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years. Developed for German food discounter Penny Markt GmbH (Penny) which annually produces an emotional holiday film alongside creative agency partner Serviceplan, “The Rift” addresses and encourages the need for more empathy…Read More
Global leaders have reunited in Sharm El-Sheikh, an Egyptian resort town on the tip of the Sinai peninsula, this week for the United Nations climate conference known as COP27. Government delegations, business leaders, non-governmental organizations, activists–and, of course, advertisers–have all descended upon the scuba diving destination to discuss the climate crisis. At the 2015 summit…Read More
Mastodon allows users to share content outside of the social networking application. For instance, users can share a post through an email or text message. Our guide will show you how to share a Mastodon post outside of the Mastodon app. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap…Read More
Michael Bay took one look at the upcoming World Cup and decided it needed something: More America. We’re still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world’s game into American. As the event’s “first-ever…Read More
London might be calling, but despite the rich seam of opportunities to mine in this capital of both England and the United Kingdom, it’s not a particularly easy time to carve out a career here. With a long history as one of the world’s top financial capitals, this is a costly place to live.The city tied for 17th place with Helsinki, a notoriously expensive location, in the Economist Intelligence Unit’s (EIU) Worldwide Cost of Living index in 2021. The index is compiled by comparing prices in US dollars for goods and services in 173 global cities. While this is just…
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All over Europe, companies are looking to reduce energy costs and their carbon footprint. And it’s more than just talk — the weekend saw the world’s largest floating (offshore) wind farm, Hywind Tampen, begin energy production. Developed by Equinor and located about 140 kilometres off the coast of Norway, the floating wind farm is the first in the world to power offshore oil and gas platforms. The wind farm is estimated to meet about 35% of the annual electricity power demand of five of the Gullfaks and Snorre partners’ rigs. Of course, this percentage will increase when wind speed is…
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We Are Social and The Narrative Group (TNG) have entered into a merger agreement, joining forces to bolster each agency’s social and culture practices. The merger will introduce We Are Social as the lead brand in the U.S. and will be overseen by TNG’s current president Rebecca Coleman in her new role as CEO of…Read More
A new study by the Attention Economy team at Dentsu Media found that augmented reality lenses on Snapchat are drawing plenty of attention. Dentsu found that Snapchat AR lenses delivered a depth of engagement comparable to television, one of the highest attention-driving formats measured to date, garnering four times more attention than the study’s benchmark….Read More
