Meta is making a slew of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels and on creators pages, the company announced at a press event Monday. It’s a potential new source of ad revenue for the social networking giant and for the creators who use the platform as…Read More
It’s easy to think of Europe as a well-lit map of interconnected hubs of tech excellence. After all, the continent is home to the renowned tech hubs of Berlin, Barcelona, and Paris, and in the UK, London is a global hub with long-term excellence in the financial services sector. But these are major cities. Full of opportunity, culture, and ambition, they can also be exhausting, not to mention expensive, places to live and work. This is why so many tech professionals are now looking to leave the big super-urban tech hubs for smaller, more up and coming tech cities that…
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Pepsi is a sucker for history. The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages. Pepsi is getting a marketing assist from R&B singer Chl?e for a new spot, with the songstress performing a modernized version of Footloose, the title…Read More
When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that…Read More
Content provided by IBM and TNW. When Hurricane Harvey struck southeast Texas in 2017, it caused $125 billion in economic damages. A recent assessment of local businesses in the area found that 90% lost revenue in the five figure range due to employee disruptions, lower customer demand, utility outages, and/or supply chain issues. Those that suffered property damage experienced compounded losses with parts of the business being shuttered for weeks and months at a time until repairs could be made. Since 2017 there’s been an average of 17.8 weather/climate disaster events per year in the US alone. In fact, just…
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A post appears in your Instagram feed–seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it’s clear that the text conversation is an ad for alcohol…Read More
Closure rates for small and midsized businesses and other challenges related to the pandemic are beginning to stabilize, but they are being replaced by new roadblocks, such as inflation, according to the latest edition of the Global State of Small Business Report. Meta’s ongoing series of reports surveys more than 20,000 business leaders across 30…Read More
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as…Read More
For most people, being an adult entails doing things you don’t want to do. Dishes need cleaning. Lawns need mowing. Floors need sweeping. To help lighten the load of responsibility, Coors Light is offering to do people’s laundry throughout the college football season. The beer brand has teamed up with Tide Cleaners, a national laundry…Read More
