It’s that time of year again! Each year during National Hispanic Heritage Month, we witness how many brands invest the majority of their Hispanic marketing budgets on campaigns, partnerships and experiential activation that are meant to acknowledge the community, celebrate their culture and recognize their achievements. Many of us cheer when we see that favorite…Read More
If there is one thing American Express innately understands, it’s how to foster and incentivize relationships and brand loyalty with its cardmembers. As a sign of the financial services brand’s careful, constant courtship, it’s hosting Member Week, a curated and immersive list of experiences, discounts and perks being offered to its users from Oct. 10-14….Read More
The mixed media tweets Twitter has been testing for several months are now available to all users worldwide. The new format enables people to express themselves well beyond 280 characters by including up to four types of media content, which includes GIFs, photos and/or videos. These tweets can only be created on Android and iOS,…Read More
When asked what made him want to get involved in the advertising industry, Miami-based creative director at Alma, Daniel Correa, noted that it was a matter of playing to his unique strengths. “I’ve always known I wanted to do something related to creativity because I was a huge fan of music and cinema,” Correa told…Read More
Nespresso is giving the adage “Put your money where your mouth is” a new twist for a worthy cause. The coffee maker partnered with social impact creative agency Accompany Creative to launch “The Things We Hold,” an ongoing purpose-driven campaign spearheaded in part by the brand’s employee resource groups (ERGs), which spotlight non-profits serving marginalized…Read More
Burberry’s dancers are back. The British fashion house has been lauded for its recent films directed by French filmmaking collective Megaforce. Each spot features a group of dancers performing mesmerizing choreography in settings that blur the lines between reality and fantasy. The third and latest in the series, “Night Tales,” is set in London. Three…Read More
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large, the industry was slow to adapt to the digital landscape. A global pandemic that forced most of the world inside didn’t help much, either; after all, nobody wants to buy a billboard that nobody is…Read More
Retailers have gone back and forth on when to kick off their Black Friday sales in recent years, with the popular holiday shopping occasion beginning to encroach on Thanksgiving. But outdoor retailer REI Co-op is now continuing its tradition of forgoing the occasion entirely, giving all of its employees the day off and encouraging them…Read More
When 2019 Beacon Award winner Eva Longoria launches a new venture, it’s usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will bring through the meals it helps create. Risa, which is…Read More
Meta rolled out new ways for Facebook users to customize how they experience Feed. Users can now select “Show more” or “Show less” on Feed post from communities and people they are connected to and those recommended by Facebook. Show more will boost the ranking score for that post and posts similar to it, meaning…Read More
