Ricardo Casal and Juan Javier Pe?a Plaza have been on the fast track since they burst onto the scene at David in 2011. The Ecuadorian duo started as junior creatives in Buenos Aires and quickly established themselves as a creative powerhouse, rising through the ranks and winning multiple awards in their eight years at David…Read More
Martha Stewart, perhaps the world’s favorite domestic doyenne and America’s first self-made female billionaire, has publicly revealed more of her twisted sense of humor over the past several years. Not to mention her self-deprecating streak. In fact, no one’s better at skewering the Martha mythos than Martha herself. Her latest self-aware move comes via a…Read More
With the U.S. inflation rate at 9.1% this summer, many Americans have been left asking where they can cut costs to make their dollar work harder. 84% of Americans plan to reduce spending due to higher prices: Consumers specifically intend on cutting back on dining out, impulse purchases, driving and subscriptions. These economic changes directly…Read More
Following a successful U.S. launch in 2020 One School, a free 16-week portfolio school for Black creatives, is opening its doors in the U.K. The One Club for Creativity has partnered with WPP to launch the program, which offers a free alternative to traditional ad schools–and provides career opportunities for talented Black individuals looking to…Read More
Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. Permutive will enable publishers to organize data for advertisers, while PubMatic will make it scalable on the buy side, according to Peter Barry, vp, addressability at PubMatic. The goal is to make the…Read More
The dogs are taking over the 10th anniversary Treat Map from neighborhood social network Nextdoor. The Treat Map, available via the platform’s Discover tab, lets neighbors add their homes and share details on how they will be celebrating Halloween in order to help trick-or-treaters plot their course, and when users add their homes, a post…Read More
Stagwell is the first major holding company to slash its media network’s branding in favor of telling the market a more comprehensive story. Stagwell Media Network, which launched last August, is reintroducing itself now as the Stagwell Brand Performance Network. The name change comes as no surprise to marketers keeping up with Stagwell’s strategy. During…Read More
Connected TV company Vizio closed its 2023 upfront negotiations, securing more than $200 million in commitments, a 100% increase. Top line The $200 million is double the amount Vizio secured a year ago, which itself was a four-fold increase. Between the lines Commitments likely came from both returning and new advertisers. During the company’s last…Read More
In the 1970s, Burger King told customers they could “Have it Your Way” with a catchy jingle and a campaign that became iconic for its message and earworm melody. That sentiment is back, but with a modernized tag that continues to empower the consumer. “You Rule” is the theme of Burger King’s first campaign from…Read More
Andreessen Horowitz, Bessemer Venture Partners and Sequoia Capital are among the most recognizable venture capital firms in the U.S. They have collectively backed life-changing startups like Airbnb, Facebook, Twitch and Zoom. Traditionally, these firms seek out young companies they believe have long-term potential. In exchange for early capital, they receive a stake, which–if they are…Read More
