The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its…Read More
I’m not sure we have a common word for this.
“Yes” can mean, “yes, I’m prepared to do the minimum” or it could mean, “yes, this commitment is something I wholeheartedly embrace and will devote myself to exceeding expectations at every turn.”
Life’s way better if we find partnerships that are the second kind.
“All in” is rare, but it actually means something.
It’s not citizens band radio: It’s YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names. Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts. YouTube explained in a blog post…Read More
Mick McConnell’s marketing career began with a stack of rejection letters from some of the top architectural firms in New York. The now-North America CEO of agency Superunion had the misfortune of graduating from architecture school into an early 1990s recession and found that few firms were hiring. So he was willing to do the…Read More
Tony the Tiger and his fellow cereal mascots–from Toucan Sam to Cap’n Crunch–once ruled the breakfast table. Through decades of savvy marketing, the brands represented by these characters cemented themselves in kitchens, pop culture and childhood memories. More recently, however, some of those breakfast mainstays have lost their sheen as health advocates warn of the…Read More
Type in a prompt like “email,” and several entirely original stock images of computers and messaging will be created instantaneously. A few more clicks and inputs will generate a host of text snippets suggested for ad copy. That’s how a new tool from a startup called Omneky lets brands–usually growth-hungry apps and ecommerce sites–pair artificial…Read More
In the space of three days in late 2021, the cannabis industry in the U.S. brought in north of $290 million, setting records for Thanksgiving Eve–better known in weed circles as Green Wednesday–Black Friday and the Thursday before Christmas, per researcher Akerna. Last year was not an anomaly. Fourth quarter has traditionally been a boon…Read More
With nearly 50 million Americans changing jobs this year, the Great Resignation is quickly becoming the Great Migration. People aren’t simply starting new roles; they’re choosing new ways of working. For marketers, changing jobs should be like launching an exciting new campaign. Instead, it feels like leaping from a ledge. Half of all new hires…Read More
Americans will be feeling more like Scrooge than Santa this holiday season as ongoing economic problems put a damper on gift giving. In a YouGov survey, 69% of shoppers said they plan to buy fewer items this year, while 9% of Americans don’t plan to do any holiday shopping at all, citing inflation as a…Read More
There’s a big difference between so-called “influencers” with millions of followers and people with actual influence on the people around them. On the latest episode of Let’s Talk About Brand, Jason Falls, chief strategy officer at influence marketing agency Falls+Partners, discusses his work with professionals on how to build the kind of trust and expertise…Read More
