Though there’s evidence that dating apps are turning off younger users, that hasn’t stopped new brands from entering the game. Amid an era of “dating app fatigue,” a wave of challengers are targeting Gen Z and Millennial users with promises to help solve toxic dating behaviors or facilitate alternative relationship models. Some say they’re not…Read More
Do you see the defaults?
The question, “What are things like around here?” has two possible answers.
When a new idea or opportunity arrives, your organization says yes, unless there’s a really good reason to say no.
Or your organization says no, unless someone makes a powerful argument for yes.
In the no organizations, everyone has veto power. If it’s inconvenient or feels risky, it doesn’t happen. The bias is for the status quo.
And in the yes organizations, someone needs to make a very strong case if they want to impede the new work.
If it’s working for you, keep at it. If not, it’s worth naming and changing.
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and…Read More
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea–at least not since the days of chugging them post-hangover in college. But recently, I saw a story on the Today Show where the founder, Don Vultaggio,…Read More
Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads–a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses. Valentino had been executive vice president of client and addressable sales and solutions at Disney since April 2019,…Read More
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being “cool as a cucumber.” Dr. Rick will do no such thing. The longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite…Read More
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. ‘”I love Minnesota SO much, I’ve signed a deal to stay in the Twin Cities for many more years, and I’m honored to announce that I’ve accepted a promotion to Weekday Evening Meteorologist at KSTP!” Reece wrote on social media. “Staring in late October,…Read More
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there’s a whole lot of shakeups going on. AML One of England’s oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create…Read More
Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking…Read More
It’s a new era for the NBA, and its marketing is reflecting that. We’re still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that comprise Kia NBA Tip-Off 2024, but players have reported to training camp and preseason and international exhibitions in…Read More
