The media landscape is at an inflection point, but it’s also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever. So do brands, clients and partners. All are looking for new opportunities and fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry’s…Read More
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed against the multilevel marketing company, LulaRoe. This particular lawsuit alleged that the founders of LulaRoe made false and deceptive representations regarding their business, inspiring thousands of optimistic entrepreneurs to invest their money into the lucrative…Read More
To mark the release of Taylor Swift’s latest album, Midnights, Messenger released a “Taylor Swift” chat theme users can activate in conversations. This theme adds lavender message bubbles to a conversation. When this chat theme is activated in a conversation, the conversation’s emoji will automatically be updated to the mantelpiece clock emoji. Our guide will…Read More
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers’ expectations, motivations and perceptions of value. BuzzFeed’s chief revenue officer,…Read More
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services. However, most…Read More
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta’s platforms now has the Performance 5. Meta introduced its Performance 5 framework for SMBs advertising on its platform, a set of five new data-proven tactics to improve performance, as well as a hub with detailed information…Read More
Featuring a conspiracy theorist, a computer hacker and a roleplay gaming geek, digital marketplace Skyscanner aims to position itself as “the Ultimate Travel Hack” in its latest campaign that aims to help travelers save money when booking. The global campaign created by Skyscanner’s in-house creative team and Little Big Engine features several characters and the…Read More
On Oct. 6, nearly three years since their last American show, South Korean pop outfit NCT 127 played for a sold-out crowd of 12,000 fans at Los Angeles’ Crypto.com Arena for the U.S. leg of their second world tour, Neo City – The Link. The performance was timed to the recent release of 2 Baddies,…Read More
The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future’s chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what…Read More
The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the…Read More
