Business

ADWEEK has exclusively learned that Omnicom Media Group and WPP won Amazon’s media review. (ADWEEK)Read More

BDG–the owner of Bustle, Nylon, and other women-focused media brands–closed a growth investment from Medici Capital Partners, Axios has learned. (Axios)Read More

Vox Media is expanding its print offerings. This year, the digital media company is launching The Cut’s first-ever Fall Fashion Issue. (ADWEEK)Read More

The stock price of Trump Media & Technology Group closed Wednesday at $16.98 and is down more than 74% from the high-water mark it hit after Trump Media’s merger in March with a publicly traded shell company. (NYT)Read More

The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov….Read More

As tennis pros take to the courts during the US Open, Grindr–the dating app for gay, bisexual, trans, and queer people–is serving up a surprise. People who tap on a potential dating match can hear a grunt (a noise made by some tennis players while hitting their shots) instead of Grindr’s familiar notification sound. The…Read More

Best Buy’s new holographic spokesperson is back, ushering in NFL’s opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms. It’s part of a new partnership launching today between the electronics retailer and NBCUniversal. Custom ads featuring sportscaster talent are nothing new–think Howie Long and Radioshack–but it does…Read More

… is almost as difficult as empathy up close.

That person that’s not like you, from way over there, the one that’s on the other team–it’s hard to imagine what they’re dealing with. They don’t believe what you believe, they haven’t experienced what you’ve experienced.

And the person right next to you, the one you’re sure you know so well–they are also dealing with a story and a situation that you can only guess at.

Empathy is really difficult. It’s generally worth it. Because empathy is the key to connection, trust and community.

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As legendary director Stanley Kubrick once said, a great ad idea in just 30 seconds explains why “some of the most spectacular examples of film art are in the best TV commercials.” But for all the creativity and technical execution that goes into producing the high-quality ads we’ll see this NFL season, many of advertisers’…Read More

Burberry has made two new hires to help it return to growth amid a wider slowdown in the luxury market. Jonathan Kiman and Laura Dubin-Wander have joined the British brand as chief marketing officer (CMO) and Americas president, respectively. Kiman was most recently CMO at Gucci, where he worked for 12 years with a break…Read More