Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its “12 Days of Deals” organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on…Read More
World-renowned athletes (and fianc?es!) Sue Bird and Megan Rapinoe are turning their Instagram Live and podcast series into a full-fledged production company. A Touch More will create scripted and unscripted content that aims to tell the stories of revolutionaries and game-changers, with a particular focus on narratives around identity, activism and underrepresented communities, including LGBTQ+,…Read More
Vivaldi browser is backing Mastodon to release online communications from Big Tech’s stranglehold. The Oslo-based company today became the first browser to integrate Mastodon — just weeks after launching its own server on the federated social network. The moves aim to accelerate the uptake of Mastodon, while attracting more users to Vivaldi’s privacy-focused browser. They arrive amid a backlash against Silicon Valley’s closed platforms and lock-in algorithms, which spread deeper into the mainstream after Elon Musk bought Twitter. Since the world’s richest person took over the bird app, Mastodon’s active user base has soared from 300,000 to 2.6 million —…
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Meta brought avatars to messaging application WhatsApp Wednesday. The company wrote in a blog post, “Your avatar is a digital version of you that can be created from billions of combinations of diverse hairstyles, facial features and outfits. On WhatsApp, you can now use your personalized avatar as your profile photo or choose from 36…Read More
Edelman and LinkedIn released their fifth annual B-to-B Thought Leadership Impact Report Wednesday, tapping the perspective of nearly 3,600 management-level professionals to offer insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided by thought leadership. The two companies wrote in…Read More
In today’s Instagram-driven world, enjoying a nice meal out often means sharing a perfectly rendered shot of your bounty with your followers. But the next time you partake in a Bloomin’ Onion, Outback Steakhouse and Netflix’s Glass Onion–the Rian Johnson-helmed follow-up to Knives Out–isn’t looking for you to share a filtered glamour shot of your…Read More
On the heels of a significant rebrand in 2022, Stagwell media agency Assembly has hired Bria Bryant as its new CMO. Bryant, who has already begun the new role, succeeds Mary Beth Keelty, who will take an elevated leadership role within Stagwell’s Brand Performance Network, of which Assembly is a subsidiary. Bryant is based in…Read More
In July, Sweden’s payments firm Klarna marked a drop in valuation at $6.7 billion, down from $46 billion in June 2021. The buy-now-pay-later firm — which was once seen as Europe’s most valuable private tech company — recorded its first ever large-scale layoffs in May as it shed 10% of its staff. Similarly, Berlin’s once fast-growing rapid grocery delivery startup Gorillas recently laid off 300 employees. Between the global economic downturn and poor public market performance, Europe’s world of tech is currently facing a major decline in venture funding, sliding to its lowest point in nearly two years. Investments in…
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When signing up for Facebook and Instagram, users are forced to agree to Meta’s privacy policy. This allows the company to deliver targeted adverts — but not for much longer. On Monday, EU privacy regulators ruled that users of Meta’s platforms should no longer have to accept these sort of adverts, sources from Reuters and the Wall Street Journal reveal. The regulators declared that this kind of coerced consent falls foul of the General Data Protection Regulation (GDPR), the EU’s wide-reaching privacy law. This doesn’t mean it’s a done deal though. Ireland’s Data Protection Commission still needs to issue specific orders…
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Pinterest is looking ahead to the new year with Wednesday’s release of its Pinterest Predicts 2023 report on trends that it sees coming to fruition. The platform wrote in its introduction, “Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get…Read More
