Business

Would you fill out this simple, quick and informal survey for me?

We spend most of our lives at work. And yet we don’t spend much time talking about it the opportunity to make it worthwhile.

Thanks.

Read More

Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused…Read More

TikTok is shuffling its trust and safety personnel deck in response to pressure from individual states and the federal government over safety and security concerns. The company is establishing a trust and safety team within the U.S. data security team it formed in June, and the new team will be led by current head of…Read More

Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital…Read More

Hospital-bound children often can’t get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole. The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children’s Research Hospital…Read More

Meta is switching the focus of the process of creating applications for its platform from a product-focused approach to App Use Cases, starting this week with Facebook Login. Meta Reality Labs product manager Stephanie Curran explained in a blog post that the product-focused app creation process required developers to designated an app type and then…Read More

The World Federation of Advertisers said it met with Twitter’s new leadership team Dec. 1, and the company expressed its continued commitment to the Global Alliance for Responsible Media regarding common definitions, common measures, common tools and independent verification. Other than new Twitter owner Elon Musk, who was named in the WFA release, it was…Read More

Super Bowl LVII (let’s call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set…Read More

Why should grown-ups have all the fun? Personalized video messaging platform Cameo is thinking of the children Thursday. Cameo teamed up with Candle Media to launch Cameo Kids, which lets parents and other loved ones book personalized videos for their kids from family entertainment stars, starting at $25. Next-generation media company Candle Media acquired digitally…Read More

Starz is bolstering its domestic team with a new chief marketing officer. Top line On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks. Between the lines In addition, Susan Ievoli joins Starz as svp of publicity, events and awards,…Read More