Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues it hopes will eventually equal those generated by its digital subscription offering. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington D.C., Wall Street, Silicon Valley and…Read More
If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. Note what pops up. You’ll find three clear categories of commentary. Category one: droll one-liners pointing out that the brand sells libido-enhancing drugs for men and antidepressants for women. Some like to point out that there’s…Read More
There’s an elephant in the publishing room: third-party cookies. While Google’s deprecation of the third-party cookie has been pushed back a few times, it’s a reality the media industry still has to contend with. From October 18-19 leaders and executives from the top media and publishing companies gathered virtually to discuss how they plan to…Read More
Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described “free speech absolutist.” Something which makes that calculus easier? For most advertisers, Twitter wasn’t a “must buy” platform to begin with, as it lacks the performance…Read More
It’s certainly a common excuse for being stuck.
In fact, there are more good ideas right now than ever before. That’s not the hard part.
Need a name for your project? This site will not only invent a thousand names, it will also generate a nearly infinite number of logos for you. Instantly. Surely, at least one of them is a “good idea.”
No, the hard part is choosing.
And the hard part is taking responsibility.
And the hard part is committing.
AI doesn’t help with these.
Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by recently hired VMLY&R Commerce UK. The appointment sees the agency become iRobot’s EMEA connected brands agency, tasked to help accelerate the growth of the American technology company, which designs and builds consumer robots internationally. Among its products is…Read More
The revolving door at Twitter headquarters continues to spin at a dizzying pace, as chief marketing officer Leslie Berland and vice president of global client solutions Jean-Philippe Maheu reportedly left the company Tuesday. Chief customer officer Sarah Personette revealed Tuesday morning that she resigned last Friday, and a bloodbath late last Thursday saw the firings…Read More
For many of us, learning history and other subjects in school wasn’t always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play…Read More
The Houston Astros may have eliminated the New York Yankees from championship this season, but that didn’t stop one of the team’s most iconic players from making an appearance during the game, courtesy of Jeep. During Friday night’s game one opener of the World Series between the Astros and Philadelphia Phillies, the automaker launched the…Read More
The Guest Star feature Twitch began rolling out to a small group of creators in June is now available to all users of the Amazon-owned streaming platform. Creators can invite up to five guests with Twitch accounts, whether those guests are on desktop or mobile, and incorporate audio and video from guests without the need…Read More
