Even with a quarter full of strong content, Paramount+ hasn’t yet summited. The streaming service added 4.6 million subscribers in the third quarter to reach 46 million, despite the removal of 1.9 million customers after SkyShowtime launched in the Nordics. The 4.6 million adds for the flagship streaming service are slightly lower than the 4.9…Read More
Snap Inc. is kicking off a “major” partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap’s virtual try on technology. Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with…Read More
Game of Thrones is going from the crypts of Winterfell to the world of crypto. Top line On the winged back of the House of the Dragon finale, Warner Bros. Discovery Global Consumer Products and NFT platform Nifty’s are announcing a new partnership for Game of Thrones digital collectibles. Between the lines With Game of…Read More
Get ready to sink further into the La Brea sinkhole with a new augmented reality experience. Top line On Wednesday, NBC and Verizon announced they’ve teamed up for a first-of-its-kind AR experience on Verizon set top boxes that centers on the time-traveling series La Brea. The unique partnership featuring NBC’s hit series runs through the…Read More
The hours following Elon Musk’s acquisition of Twitter have validated critics’ worst fear: an uptick in hate speech and misinformation on the platform, spurring marketers to temporarily stop advertising, citing a lack of trust in its future. In its latest stunt, Twitter froze its employees’ access to internal tools used for content moderation and other…Read More
Metro-Goldwyn-Mayer is looking to make it easier for advertisers and media producers to license the likes of James Bond. Fresh off its acquisition by Amazon earlier this year, the nearly 100-year-old film distributor has a new artificial intelligence-powered tool that can locate clips based on search terms in lines of dialogue with a goal to…Read More
The trade association model is a time-honored one: Gather the leading lights of a particular industry to set business standards, challenge regulatory issues, host lucrative conferences and sponsored events and network. But can such a model be applied to addressing such a deeply complicated issue as diversity, equity and inclusion across advertising, marketing and media?…Read More
It’s a pity that the name of Frank Meier is largely lost to history because he made significant contributions to it. As the longtime bartender at the Hotel Ritz in Paris, Meier–well placed to listen to conversations that SS officers had during the German occupation of the city during WWII–passed valuable secrets to British intelligence….Read More
With online crime and hacks an always present danger, the expert cybersecurity business unit of the Orange Group named Orange Cyberdefense aims to build a safer society. With attacks having increased by 13% on the previous year, the organization has released its first international brand campaign to warn small and medium-sized businesses of the threat….Read More
Each year, the Shorty Awards recognizes dynamic purpose-led work from brands, agencies and nonprofit organizations from around the world through the Shorty Impact Awards. Just ahead of its 7th annual ceremony, the show has announced both its finalists and a new partnership with nonprofit Creative Ladder. “We are thrilled to partner with the Shorty Awards,”…Read More
