As more brands enter the metaverse–a loosely defined term for immersive, virtual platforms–marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency…Read More
It’s easy to imagine that they are, as it lets us off the hook as habits become negative, or even addictions.
If someone else is thriving without the habit we seem to need, then it’s likely a desire pretending to be a need.
For example: You can be a successful professional without spending time on social media.
British artist and photographer Miles Aldridge is best known for his saturated, film noir-esque mise-en-sc?ne, described as “everyday reality on acid.” For the past three years, he’s also been working with whisky maker Glenmorangie to bring its global “It’s Kind of Delicious and Wonderful” campaign to life. Now he’s partnered with the LVMH-owned brand and…Read More
Warner Bros. Discovery just moved up its streaming timeline. The company previously announced it’d be merging HBO Max and Discovery+ by next summer. However, during an earnings call on Thursday, WBD said consumers could expect a combined streaming offering in the spring. CEO David Zaslav noted that the company has been “very hard at work”…Read More
The 2003 movie Elf has become a beloved Christmas classic, but its main character, played by Will Ferrell, has never appeared in a holiday ad–until now. Buddy the Elf is the star of British supermarket Asda’s Christmas campaign, marking the first time the film has been licensed for brand marketing. In the ad, created by…Read More
As the cost of living crisis bites, British health and beauty retailer Boots is promising its “most affordable Christmas ever” with a holiday campaign focused on value for money and thoughtful gifting. The Walgreens Boots Alliance (WBA)-owned brand strikes a balance between magic and realism in its latest Christmas ad, which stars British actress Lydia…Read More
Social audio application Clubhouse released its first two new features in quite some time, introducing Background Music and Sound Reactions Thursday. Room moderators can choose between 14 royalty-free Background Music options in the Room Details menu, with more to be added, using it while waiting for people to join, between speakers or throughout the conversation…Read More
Ajit Mohan joined Snap Inc. as president of the Asia-Pacific region, overseeing its businesses in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore and South Korea. Mohan had been vice president and managing director, India at Meta, following other executive roles in the region, including founding CEO of Disney’s Hotstar. He will join Snap’s…Read More
Reddit began testing an update to its Live Chat feature that displays the number of Redditors who are participating in a Live Chat in real-time. The platform is also testing a Happening Now page that will display active Live Chats and Reddit Talks in subreddits by a user, as well as popular conversations happening across…Read More
Meta introduced several new tools for creators at its Creator Week 2022 event this week. Creators will soon be able to make their own digital collectibles–Meta’s term for nonfungible tokens–on Instagram and sell them to fans on and off the platform. They will have access to an end-to-end toolkit that aids them through creation–starting on…Read More
