Today’s cannabis retail landscape–defined by striking consumer brands and increasingly mainstream marketing strategies–is nearly unrecognizable compared to the industry’s earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to…Read More
One of the most widespread criticisms of new Twitter owner Elon Musk’s plan to make verification of accounts part of its retooled, $7.99-per-month Twitter Blue subscription service was that it went against the reasons for implementing verification in the first place–ensuring that accounts and the people behind them were authentic. Twitter came up with a…Read More
The economy has only gotten more volatile over the past year, but one thing appears certain: Major brands saw their cumulative value increase substantially in 2022. Specifically, the top 100 brands ranked by Interbrands’ annual report topped $3 trillion for the first time in the 22 years the global consultancy has been calculating major marketers’…Read More
Throughout his extensive career, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved complicated murders and even faced off with extraterrestrial beings in Cowboys and Aliens. Suffice to say, he has become one of the enduring faces of the action genre, seemingly all too prepared for a moment of drama and intrigue. But in…Read More
By default, animated avatars will automatically animate as users browse the Mastodon mobile application. However, users have the option to disable animated avatars if they no longer want to see these animations. Our guide will show you how to turn off animated avatars in the Mastodon mobile app. Note: These screenshots were captured in the…Read More
The significant layoffs that Meta CEO Mark Zuckerberg warned of during the company’s third-quarter-2022 earnings call in October have arrived, and it’s not pretty. Zuckerberg said in a note to employees early Wednesday, shared in the Meta newsroom, that more than 11,000 of its 87,000-plus employees were laid off, marking the first headcount reductions in…Read More
Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing. Speaking at Social Media Week, Polestar’s chief marketing officer ?sa Borg discussed the automotive company’s design-led ethos and revealed the move which would see the internal agency focus on campaign development,…Read More
LinkedIn Learning introduced several new ways for companies and organizations to boost engagement and craft stronger development programs for their employees. The professional network wrote in a blog post Wednesday, “With turbulent times expected ahead, C-level leaders say their top workforce priority over the next six months is to keep employees motivated and engaged. And…Read More
Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google’s global rollout of target frequency for YouTube is aimed at preventing that from happening. Marvin Renaud, director of global video solutions for Google and YouTube, explained in a blog post Wednesday, “Achieving the right video…Read More
The Mastodon social networking application has multiple visual themes to choose from: Dark and Light. Users can choose which theme they want to use at any time. Our guide will show you how to turn on dark mode in the Mastodon mobile app. Note: These screenshots were captured in the Mastodon app on iOS. Step…Read More
