Instagram released a Transgender chat theme that adds shades of pink and blue to conversations on the photo- and video-sharing platform. This chat theme is also available in the Messenger application. Our guide will show you how to use the Transgender chat theme in the Instagram app. Note: These screenshots were captured in the Instagram…Read More
Even the biggest connected TV player isn’t immune to the larger economic downtrends. Roku is eliminating 200 jobs–about 5 percent of its workforce–due to “current economic conditions.” The company declined to comment on exactly where those cuts were being made, but at the end of last year, Roku had about 3,000 employees across 13 countries….Read More
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, principal and marketing consulting lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo, to talk about why the time is right for a new operating model: marketing business acceleration. EIBWC Podcast: Adweek’s Chief Content…Read More
Meta CEO Mark Zuckerberg unveiled new updates being rolled out on WhatsApp to enable people to find businesses on WhatsApp, message them and complete purchases, all without leaving the messaging application. Speaking at the first ever WhatsApp Business Summit in Brazil Thursday, Zuckerberg said, “Wherever you go in the world, people are crazy about WhatsApp,…Read More
As marketers seek innovative ways to maximize the impact of limited budgets through creative thinking, diverse platforms and measurable tactics, thought leaders from around the industry joined Adweek’s Power Pivots series to talk about their bold strategies for driving business growth in a down economy. While uncertainty surrounding the economy builds, businesses on the frontlines…Read More
Beauty brand L’Or?al has partnered with avatar platform Ready Player Me for a multi-brand partnership that will continue its aim to develop a more inclusive nature among Web3 audiences. The company’s brands Maybelline New York and L’Or?al Professionnel will create makeup and hairstyles to be used on gamer avatars through Ready Player Me, which can…Read More
The Adweek Podcast Network is excited to partner with Edelman to present Touch of Truth, hosted by Jackie Cooper, Edelman’s senior adviser and chief brand officer. You may not know her name, but Cooper’s behind-the-scenes influence as a brand and celebrity strategist has delivered a myriad of famous campaigns and headline-making moments. She built her…Read More
To highlight the growth in the capabilities of fraudsters, banking brand HSBC has released a technologically advanced campaign that uses artificial intelligence to show the faces behind the voices of those behind the scams. The education campaign “Faces of Fraud” was developed by Wunderman Thompson. It follows a forecast from payment processing firm Merchant Savvy…Read More
It’s relatively easy and cheap to save a life. Around $4,500 per life if you support the Against Malaria Foundation, and even more of a steal at $3,500 per life if you support Helen Keller International’s supplementation program. So in principle, if we all gave as much as we possibly could to the most cost-effective…Read More
Kristen Cavallo, the CEO of The Martin Agency, has gained a new title at Interpublic Group with her promotion to global CEO of MullenLowe Group. Cavallo will continue in her role as CEO of The Martin Agency, while Alex Leikikh, chairman of MullenLowe Group, has been named executive vice president of Interpublic where he will…Read More
