Avocados From Mexico is back for the Super Bowl with an ad airing in the Big Game for the eighth time in the past 10 years. The 30-second national buy was handled with Dallas-based creative agency Lerma. It will be supported by Avocados From Mexico’s #AlwaysGood 360 marketing campaign. “The Big Game is very special…Read More
Reddit released its Reddit Recap 2022 Thursday, taking a deep dive into the more than 430 million posts (up 14% compared with 2021) and roughly 2.5 billion comments (up 7% year-over-year) on its platform through November. The company wrote in its introduction, “Our annual Reddit Recap is here. With more than 100,000 active communities from…Read More
During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued. Since joining Instacart around a year and a half…Read More
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek has dedicated a series of stories analyzing what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and…Read More
If a customer, a colleague or a friend is generous enough to share their feelings, those feelings are what they are.
We might disagree with the assumptions that led to those feelings. But acknowledging that the feelings are real is a great place to begin a conversation.
“You feel this way” is not the same as “Everyone who experienced what you experienced would feel the same way.”
Almost weekly a friend or an acquaintance asks me, “I want to learn to code; which language should I start with?” More or less bi-weekly I get a DM on LinkedIn starting with, “My son should start programming; what is the best language for him?” It’s not just people who’ve never coded before. Often I get these messages from people who have several years of coding experience under their belts. I’m not saying this to complain. I make half a living from prodding the pros and cons of different programming languages, frameworks, and AI models here on Medium. I profit…
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The Eiffel Tower is one of the world’s most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. If the glittering landmark of Paris were being built today, how might it…Read More
December is prime holiday shopping season for consumers around the globe, and the year’s final month is also prime monetization season for creators on Facebook. Fans can treat their favorite creators to limited-time seasonal virtual gifts through the end of the year. Meta implemented a Stars Party Bonus starting Wednesday (Dec. 7) and running through…Read More
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion–it’s Kevin!–breaks away from its…Read More
Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call…Read More
