The World Federation of Advertisers said it met with Twitter’s new leadership team Dec. 1, and the company expressed its continued commitment to the Global Alliance for Responsible Media regarding common definitions, common measures, common tools and independent verification. Other than new Twitter owner Elon Musk, who was named in the WFA release, it was…Read More
Super Bowl LVII (let’s call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set…Read More
Why should grown-ups have all the fun? Personalized video messaging platform Cameo is thinking of the children Thursday. Cameo teamed up with Candle Media to launch Cameo Kids, which lets parents and other loved ones book personalized videos for their kids from family entertainment stars, starting at $25. Next-generation media company Candle Media acquired digitally…Read More
Starz is bolstering its domestic team with a new chief marketing officer. Top line On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks. Between the lines In addition, Susan Ievoli joins Starz as svp of publicity, events and awards,…Read More
Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality. The Mexican beer brand has launched an interactive experience called O’Tannenpalm’s Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their…Read More
Clubhouse’s Houses feature allows users of the social audio application to create private groups where they can chat with other users. Once someone creates a House in the Clubhouse app, they can customize the House in a number of ways. For instance, they can upload a profile picture to make it stand out from other…Read More
At long last, Disney+’s ad tier–called Disney+ Basic–is here. Nine months after first announcing it was getting into the AVOD market, Disney+ launched its ad-supported offering on Thursday, bringing on more than 100 partners “across every major holding company” and “every single major brand,” according to Disney ad sales chief Rita Ferro. “Not only is…Read More
What do you get when you combine beauty and skincare brand e.l.f. Cosmetics, Grammy Award-winning artist Meghan Trainor and The Weather Channel? An e.l.f.ing glow storm. In a campaign kicking off Thursday on e.l.f.’s social channels on Instagram, TikTok, Twitter and YouTube, as well as Trainor’s TikTok channel, Trainor uses a “special radiance report” to…Read More
Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola’s new entertainment platform, “Real Magic Presents,” which will see the brand produce films in various formats that “celebrate stories of…Read More
Automotive giant Ford’s first global chief marketing officer Suzy Deering is set to leave the automaker after two years. Deering, who joined from online marketplace eBay in 2020, will leave Friday. She does so after the Motor Company saw sales increase 16% to 464,674 units during the third quarter of 2022 in the United States….Read More
