More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills. Between 2021 and 2022, brands’ adoption of resale grew by more than 300%, according to a report by resale platform thredUP, with dozens more apparel companies expanding their online stores…Read More
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are…Read More
Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers discussed the trends that are shaping the future of marketing. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights…Read More
Content provided by IBM and TNW Thanks to the convergence of several trends and changes across different markets and industries, automation is becoming a critical factor in the success of businesses and products. Advances in artificial intelligence, in parallel with the accelerating digitization of all aspects of business, are creating plenty of opportunities to automate operations, reduce waste, and increase efficiency. From managing your Information Technology (IT) bill to finding bottlenecks in your business processes and taking control of your own network operations, here are three areas where companies can gain from applying automation. 1. IT automation Practically every large…
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There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly…Read More
When a car is switching gears, the engine is providing no forward power. And it’s more difficult to steer, brake or otherwise control the forward motion of the car as you change it from one gear ratio to another.
And yet, the only way to effectively switch gears is to do it while moving. To use your forward momentum to overcome the pause in the engine’s power.
If you keep trying to accelerate without switching gears, you’ll blow out your engine.
It’s a pretty useful metaphor all around.
How can brands build trust–and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to building relationships online since the beginning. In this episode of Let’s Talk about Brand, he joins host Christine Gritmon for a discussion about managing online reputation, the importance of genuine…Read More
TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed. Users can go to the share panel on a video in the For You feed and tap “Why this video,” which will bring up reasons why that particular piece of content was recommended…Read More
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network…Read More
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. Although very different from one another, he…Read More
