More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy. The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to “Crash the Super Bowl” by filming their own ads for more than 10 years now. Winners receive cash and a chance to work with directors…Read More
Amidst the climate and energy crisis, heat pumps have emerged on the housing heating market as a technology that can replace gas and oil, while lowering the energy bills. Yet, their air compression systems require refrigerants to work. These refrigerants, also known as hydrofluorocarbons (HFCs), are amongst the most potent greenhouse gasses. Founded in 2017 and having raised €5 million, French deeptech startup Equium is seeking to provide a more ecological alternative. With this aim, it has developed a novel, acoustic heat pump core that harnesses the energy of sound. The so-called Acoustic Heat Pump (AHP) can cover a household’s heating…
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Last year, the Cannes Lions Young Lions program still had some Covid-19 restrictions, with the U.S. contingency mostly doing their work remotely. This year, the collaborative competition for the under-30s in the industry will be in person, and the organization that heads up the U.S. representation for the Cannes Lions International Festival of Creativity and…Read More
The currency revolution will be televised. Today, OpenAP, along with Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB, announced the formation of the first U.S. Joint Industry Committee (JIC) to enable multiple currencies. The committee will primarily focus on creating a measurement certification process to establish the suitability of cross-platform measurement solutions ahead…Read More
Publisher Time hired executive Sad? Muhammad as its chief marketing officer Monday, making Muhammad the first person to fill the role since the publisher was acquired from Meredith Corp. in 2018 by Salesforce founder Marc Benioff and his wife Lynne Benioff. In her new role, Muhammad will oversee the integrated marketing, customer success, branded content…Read More
It was a banner year for one of connected TV’s biggest players, and Roku is bringing that momentum into 2023. As competition becomes even more fierce in the advertising-supported world, Roku knows it’s been here for years. After climbing to surpass 70 million active accounts to wrap up 2022, Roku is leaning even more into…Read More
2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. Now, the natural question is: What’s next? While we don’t have a proverbial crystal ball, we do have expert sources. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Their ten…Read More
Luxury goods are items that are worth more (to some) because they cost more.
The cost itself is the benefit that is being sold.
There used to be a correlation between superior performance and price. In 1900, an Hermes saddle or a Louis Vuitton trunk was arguably better built for the work it was put to.
Today, though, a more expensive resort, bottle of wine or article of clothing is likely not the item of highest performance. It is simply a symbol that the purchaser is happy to understand and perhaps show off. Poor performance might even be part of the value proposition. Not only can you afford to pay extra, but you can afford to pay extra and have your feet hurt as well.
With a global recession impending, Europe’s startups are feeling the pressure. Investment opportunities are dwindling and customer acquisition is getting harder. So what can startups do to survive during this time? From hiring freezes to spending cuts, founders are making preparations to get through the recession unscathed. There are many ways to cut spending during this time that don’t involve layoffs, it’s just about being a little savvy and thrifty, and looking out for programs that are designed to give startups a boost. Here’s your go-to checklist for smart ways startups can cut spending and save during the recession: 1.…
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On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand officer Ali Lowry played a role far beyond the typical job description of a marketer: he donned a black hooded robe, grabbed a scythe and crossed a bridge in London as the Grim Reaper. He…Read More
