We all know Twitter as the place where we get our news, but many use it to connect with others from all over the world, especially in their field. Brianne Fleming created a weekly chat on Twitter called #PopChat where she talks about pop culture references and applies them to marketing. For example, a discussion…Read More
Meta will begin phasing out support for its original virtual reality headset, the Oculus Quest 1, which debuted in May 2019 but was no longer offered for sale once the Quest 2 debuted in October 2020. The company said in a help post that people will still be able to use their Quest 1 headset…Read More
As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6. O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s…Read More
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with…Read More
Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel’s Super Bowl spot. “I’m more busy that whole week than when I was playing in…Read More
TikTok allows creators to automatically check for copyrighted sounds when they create posts. However, users must turn this feature on before the application will begin doing so. Our guide will show you how to turn on the “video sound copyright check” setting in the TikTok mobile app. Note: These screenshots were captured in the TikTok…Read More
Last October, Marc Pritchard, P&G’s chief brand officer and one of the most influential people in marketing, delivered a message that some marketers have embraced for years. At the ANA Masters of Marketing Conference, Pritchard explained two things to the several thousand attendees. First, marketers need to see multicultural marketing as mainstream marketing. No longer…Read More
When it comes to the changing TV landscape, marketers are crying ad tiers of joy. The days of streamers shunning marketers and gatekeeping massive subscriber audiences are over. Instead, SVOD subscriptions are declining, according to a Q3 analysis by Kantar, and growth is coming from platforms that have a combination of both SVOD and AVOD/FAST…Read More
As 2023 begins, holding companies are keeping their plans for the year close to the vest, especially ahead of a murky economic period. “It’s either they’re scared to call it because they really don’t know, or they’re scared to call it because they do know and they don’t want to tell you,” S4 Capital founder…Read More
At a European conference in 2018, an exec at a leading subscription news publisher candidly shared offstage that the company’s advertisers were feeling snubbed by the publisher’s loud proclamations of being a subscription-first company–because it seemed as if the clients’ wishes were less important than the subscribers’. Fast-forward a few years, and subscriptions have become…Read More
