Subscription option Twitter Blue is now available in Japan, joining Australia, Canada, New Zealand, the U.K. and the U.S. The social network said on its Twitter Blue help page that the cost for users in Japan is 980 yen ($7.40) per month via the web and ?1,380 ($10.43) via iOS–slightly lower than the U.S. fees…Read More
Nurses are quitting … but they don’t want to. That’s the simple-yet-complicated message of connectRN’s new campaign “unResignation Notice,” a call-to-action created by Adweek’s 2022 Midsized Agency of the Year, Mischief @ No Fixed Address. The clinician-serving platform is hoping its new campaign breathes life into a nursing community that is teetering in critical condition…Read More
In a move reminiscent of when Instagram shifted to an algorithm-based feed in June 2016, the “For You” feed became the default for Twitter on iOS this week. The social network said in a Twitter Support tweet that the For You and “Following” tabs replace “Home” and “Latest,” and users can swipe between the two…Read More
In creating its first booze-free cocktail in a can, Molson Coors asked consumers what they wanted in a temperance-minded drink and, more specifically, what they did not want. The answer–no virgin margaritas or faux-gronis, please–led to Roxie, a line of ready-to-drink cocktail alternatives developed with seasoned mixologists and launched to coincide with the annual Dry…Read More
Now you have a full-time employment offer, until you don’t. Engineer and writer Gergely Orsoz tweeted earlier this week that Meta began rescinding full-time job offers for positions in its London office, particularly for recent graduates who were due to start in February. A spokesperson for the company confirmed the move, saying, “As we continue…Read More
R?my Martin XO and Fred & Farid have reunited many of the participants in its 2022 Lunar New Year campaign this month to ring in the Year of the Rabbit with events and another special bottle release. “The Lunar New Year Family Spirit” campaign brings back fashion influencer Jessica Wang and Michelin-starred chef Brandon Jew,…Read More
WhatsApp allows users to turn off read receipts in order to prevent other users from being able to see when they’ve read their messages. Our guide will show you how to turn off read receipts in the WhatsApp mobile application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Tap “Settings”…Read More
The British supermarket chain Co-Op Group has named Kenyatte Nelson, the former chief brand officer for clothing retailer N Brown Group, to lead its marketing and membership strategies. With an annual turnover of over $13.3 billion (11 billion pounds) the business runs more than 2,500 food stores and 800 funeral homes across the U.K. It…Read More
A company’s heritage is often a reliable incubator for its mascots. When Borden sought to convince consumers that pasteurized milk was safe to drink during the 1930s, for instance, the smiling face of Elsie the cow made the sale. And KFC’s Colonel Sanders (you know, the smiling elderly gent with glasses and a white goatee?)…Read More
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where their budgets are going all the more. According…Read More
