It’s Not Hype to Call the OXO Salad Spinner Revolutionary
Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it’s an exercise bike. Or perhaps a washing machine or a DVD player. It’s none of those things, actually, though the washing machine comes closest. In…Read More
Off the Clock: Social Media Specialist by Day, Pop Star by Night
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists. But Acosta, now the senior art director at creative…Read More
Infographic: Summer Vacations Are Back (on a Budget)
It’s officially summer, according to the calendar, but is summer officially back? Data from GroundTruth, a data analytics and media company, shows visits to American tourist attractions were up 187% in May compared to the same month last year. Likewise, trips to national landmarks and concert venues have also increased. “The growth in these categories,…Read More
The Brand Home Is the Flagship Store’s Next Evolution
Brand experiences go through hype cycles like any other marketing strategy. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Then the pop-up merged brand and retail to provide entertaining, blink-and-you’ll-miss-it occasions to wow customers. Now, we have…Read More
Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl’s Founder
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time–digital media and programmatic advertising–to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program…Read More
Verizon and National Geographic Bring Sharkfest to (Augmented) Reality
National Geographic is celebrating Sharkfest this July with 72 hours of programming across National Geographic, Nat Geo Wild, Nat Geo Mundo, Disney+, Hulu and ESPN2. To mark the occasion, Verizon worked with National Geographic to launch an augmented reality experience that allows shark fans to see what it would be like to hang out with…Read More
Bose Hires VaynerMedia as Global Brand Agency
VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It’s a momentous win for the agency, and one of the largest assignments…Read More
Huge Lays Off More Staff and Reorganizes Its Management Structure
Digital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat Baxter–who came on as Huge’s fifth CEO in four years in 2021–stated that, due to ongoing economic challenges and changes in…Read More
AT&T Lets Basketball Fans Try on Clothing in AR at WNBA Live
The WNBA Live fan festival will take place in Las Vegas from July 14-15 ahead of the AT&T WNBA All-Star Game on July 15. As part of this event, AT&T will offer an augmented reality experience that lets attendees try on virtual apparel in AR. The WNBA Live fan festival celebrates the intersection of the…Read More