Business

Unless you’ve been living under a rock, you’ll probably know that ebike darling VanMoof is facing bankruptcy.   Obviously, this isn’t good news for VanMoof riders, who could be locked out of their own bikes which largely rely on a unique software app created by the Dutch company. But fear not VanMoofers, Belgian ebike rival Cowboy has released an app to keep you on the road. ‘Bikey’ enables VanMoof riders to generate and save their own unique digital key in case VanMoof’s servers go offline. The app is now live on the Apple app store in beta, but will be available…

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Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it’s an exercise bike. Or perhaps a washing machine or a DVD player. It’s none of those things, actually, though the washing machine comes closest. In…Read More

Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists. But Acosta, now the senior art director at creative…Read More

It’s officially summer, according to the calendar, but is summer officially back? Data from GroundTruth, a data analytics and media company, shows visits to American tourist attractions were up 187% in May compared to the same month last year. Likewise, trips to national landmarks and concert venues have also increased. “The growth in these categories,…Read More

Brand experiences go through hype cycles like any other marketing strategy. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Then the pop-up merged brand and retail to provide entertaining, blink-and-you’ll-miss-it occasions to wow customers. Now, we have…Read More

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time–digital media and programmatic advertising–to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program…Read More

National Geographic is celebrating Sharkfest this July with 72 hours of programming across National Geographic, Nat Geo Wild, Nat Geo Mundo, Disney+, Hulu and ESPN2. To mark the occasion, Verizon worked with National Geographic to launch an augmented reality experience that allows shark fans to see what it would be like to hang out with…Read More

VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It’s a momentous win for the agency, and one of the largest assignments…Read More

Digital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat Baxter–who came on as Huge’s fifth CEO in four years in 2021–stated that, due to ongoing economic challenges and changes in…Read More