Netflix and Nielsen are marching closer toward measurement solutions for the streaming service’s new ad-supported tier. Top line Today, the two companies announced they’re expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a…Read More
An Italian company has unveiled a novel method of measuring AI progress: analyzing improvements in machine translation. Translated, a provider of translation services, used the approach to predict when we will achieve singularity, a vague concept often defined as the point where machines become smarter than humans. The Rome-based business sets this milestone at the moment when AI provides “a perfect translation.” According to the new research, this arrives when machine translation (MT) is better than top human translations. Translated’s analysis suggests this will happen before the end of the 2020s. “[It will be] within this decade, at least for…
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The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight–and that digitization coincided with the industry’s transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now. But marketers are facing new challenges: how to balance making a human connection with prospects and customers through…Read More
Specialist media publisher Future plc., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and…Read More
Dentsu underwent a series of organizational changes last year, while one of its media agencies, Dentsu X, enjoyed several client wins. Heineken, Santander, Insmed, JCPenney, Scenic Cruises and The Aspen Group joined the agency’s fold. Now, as Dentsu X further develops its structure and strategy, its former chief media officer Leah Meranus will become its…Read More
The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving. However, experts caution much more vigilance is needed to accurately map the inner workings of programmatic advertising….Read More
There are mistakes. These are moments when reality teaches us something.
And there’s stupid. This is what happens when we refuse to learn from our mistakes.
“Don’t be stupid” is a fine mantra. It’s particularly apt when talking about cultural forces, political agendas and our thoughtless impulses.
It’s also useful to remember to “make productive and generous mistakes.” And to learn from them.
Discord acquired Gas, a teen-focused, poll-based social media application that enables friends to share compliments with each other. Terms were not disclosed. Gas will continue as a standalone app, and its team will join Discord to help the messaging platform continue to grow across its core audience, as well as attract new audiences. Discord wrote…Read More
For a long time, a degree was mandatory for most professional careers. But a college education isn’t the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without…Read More
In today’s episode of Home / Work, host Antonio Lucio sits down with Coinbase CMO Kate Rouch and B?s Ranch CEO Brian Rouch. As Coinbase’s first CMO, Kate is working to build a new model of Web3 marketing. While Brian seeks to use B?s Ranch to introduce and inspire interest in the long-standing Western traditions…Read More
