There’s been a lot of discussion recently around text messaging boundaries and how tech giants like Apple and Google are–or aren’t–making it easier to set important limitations on how we text to benefit mental health. Getting a bunch of texts at the wrong time, like during a busy work day, can undoubtedly cause anxiety for…Read More
Fast food giant McDonald’s latest campaign in Eastern Europe focuses on relaying the brand’s appeal to less likely audiences. The appeal of the “Golden Arches” to people of varied social outlooks is showcased across three 30-second films created by TBWALatvia. Titled “Too Cool For McDonald’s,” each spot focuses on an individual–an intellectualist, a goth and…Read More
As the creator economy matures, more reliable metrics should emerge for marketers. But, marketers say, it’s still a challenge to make informed decisions when picking creators to work with. Data about whether a creator’s audience syncs with a brand’s customers, or whether the creator receives sufficient interactions on their posts, is hard to come by….Read More
The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. And while divesting its ad tech units will certainly shake up the display ad ecosystem, not all the outcomes would necessarily be beneficial for marketers. The Department of Justice (DOJ) is pursuing a divestiture of Google’s sell-side ad…Read More
Various brands across the plant-based meat sector have stirred up controversy with their marketing in hopes of generating debate and making consumers think hard about their diets and the benefits of cutting out animal meat. However, one such brand became more controversial than it expected, despite aiming to highlight how its products could bring cultures…Read More
A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value.
A non-profit that seeks to create “fairness and equity” can also fall into a non-specific trap.
Far more useful to say, “we sell a good cup of coffee at a fair price,” and see if you can pull that off first.
Google claims they want to organize the world’s information. But they began by simply building a search engine that people would switch to.
We need a goal. But the more specific and measurable, the better.
The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar. The company reimagined a car showroom by building a…Read More
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year. According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected…Read More
Instagram’s Quiet Mode lets users temporarily turn off notifications and notify their contacts that they’re unavailable. When Quiet Mode is activated, “In Quiet Mode” will be added to the user’s profile and other users will receive an auto-reply when they send the user a direct message. When a user first activates the Quiet Mode feature,…Read More
Janelle Mon?e may have a knack for solving mysteries, as seen during her recent turn in Glass Onion, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape. The award-winning singer, songwriter and actor teamed up with Morgan Stanley for “Old School Grit. New World Ideas,” the brand’s…Read More
