Broadcasting giant Warner Brothers Discovery (WBD) has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing for Europe, Middle East and Africa (EMEA) ahead of the launch of its global platform. R?rmark, who was previously vp of marketing in the Nordics, originally joined the Discovery Channel in Norway in 2013….Read More
It’s no secret that rapper Yung Gravy has an affinity for older women–a detail that has managed to spill over from his personal life into his professional partnerships. This time around, the viral star is teaming up with Jimmy John’s for a side-splitting sendup of the Bachelor franchise to promote its limited-edition Red Velvet cookie…Read More
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand’s marketing team in January 2021, tasked with telling “compelling consumer brand stories” that would drive commercial success. She arrived at the company’s headquarters in Herzogenaurach, Germany after 20 years leading marketing…Read More
In the Autumn of 1968, Truman Capote–the novelist famed for bestsellers including Breakfast at Tiffany’s and In Cold Blood–decided to do something decidedly below his social rank: He took a cross-country road trip. More surprisingly still, he persuaded model and socialite C.Z. Guest to come along. Giddy with the spirit of adventure, the pair motored…Read More
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in the game. Some opt for the regional route, buying in select markets to save cash while others decide to hop on the Big Game bandwagon by advertising around the game without actually being…Read More
The thing that your product or service delivers could be called performance, and it’s made of two components:
–The story and expectations and cultural impact of what you do (the story).
–The deliverables that are objectively measured (the spec).
It helps to have both.
Many hard-working freelancers are confused about their story. Either they insist that their work is even better than it is, and they’re frustrated when others don’t embrace it, or they undersell the value of their presence, professionalism and effort.
And many institutions, particularly those that measure the wrong things, put an enormous effort into what the lab specs show, but forget to invest in a narrative that encourages consumers to give them the benefit of the doubt.
Despite an overall mixed performance in the last quarter, Amazon continued to steadily expand its ads business, clocking 19% in year-over-year growth even as tech giants like Meta and Google have seen sales slow. The online shopping giant said in its earnings report this week that it brought in $11.6 billion of ad sales in…Read More
Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple’s privacy changes started to cripple social platforms’ ability to execute targeted advertising, tech companies faltered–but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,…Read More
If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I’m calling 2023 the Great Course Correction–the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it’s rarely positive. But the truth is the advertising and marketing talent industry…Read More
Accenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap’s James Temple joins as its global metaverse lead. Pahladsingh joined from TBWANeboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency. She…Read More
