Publisher data platform Permutive is making its stores of first-party data available to the buy-side for the first time, via a partnership with Microsoft-owned ad-tech firm Xandr. The integration comes as publishers search for ways to continue to earn revenue amid cookie deprecation, and buyers are increasingly interested in buying against publishers’ first-party data. The…Read More
Green was never meant to wear go-go boots. Instead of an anxious man, Orange was supposed to be a funny woman. Blue had to be cool and confident, since 54% of more than 10 million fans voted to make it the new M&M’s color in 1995, edging out pink and purple. All of this is…Read More
Heineken, one of the world’s largest beer brands, just spent $7 million to tell consumers to lay off the booze. Instead of tagging along to promote its flagship product, Heineken is reaffirming its investment in the nonalcoholic movement by promoting its booze-free beer in front of more than 100 million TV viewers Sunday. The brand…Read More
Here’s the truth: the tech industry has long had a gender imbalance problem, and it starts early. Globally, women obtain 53% of STEM university degrees, but in the EU only 34% of graduates in the field are women, according to data from Girls Go Circular. That has obvious knock-on effects. According to figures from Eurostat, women hold only 17% of major technology jobs, such as programming, systems analysis, or software development. Startup funding too poses particular challenges for women in technology. In 2021, despite a record amount of capital invested that year in Europe, women founders were on the receiving…
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There’s little doubt that We Are the Champions is one of the great crowd anthems of our time.
Just about any group can be stirred into a frenzy just by playing a few bars:
The same goes Rapper’s Delight.
And yet…
Can you imagine how frightening it must have been to play it live for the first time?
What if no one sang back?
What if you the singer was out there all alone, with nothing coming back?
This might be one reason why anthems are scarce.
In just about every sort of community.
If you’re not prepared to sing alone, it’s difficult to get to the point where people sing along with you.
The EU’s landmark AI Act is moving closer to reality, as a rival rulebook forms across the English Channel. The union aims to agree on draft rules for the world-first AI statute next month, Reuters reported on Monday. “We are still in good time to fulfil the overall target and calendar that we assumed in the very beginning, which is to wrap it up during this mandate,” Dragos Tudorache, an MEP and co-rapporteur of the EU AI Act, told the news agency. As the EU legislation nears enactment, lawmakers in the UK are shaping a very different approach. Their priorities are…
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In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one…Read More
With more than 113 million customers–that’s nearly one-third of Americans–T-Mobile is a leader in the U.S. telecom market. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. On the latest episode of The Speed of Culture podcast, Mike Katz, president…Read More
Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled…Read More
Well, Vince Gilligan faithful, it’s official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe). Frito-Lay’s popped corn snack bought its way into the beloved AMC meth drama’s timeline by bringing in Gilligan and production company Interrogate to recreate the show’s origin story…but with snacks. Aaron Paul’s Jesse Pinkman cooks up a…Read More
