President Joe Biden’s State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech. To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. “Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from…Read More
As America gears up for the Big Game this weekend, Animal Planet is busy with a Super Bowl of its own. Team Ruff and Team Fluff are returning on Sunday at noon for Puppy Bowl 2023, the 19th iteration of the call-to-adoption TV event. And they’re bringing a whole slate of marketing partners. Puppy Bowl…Read More
These third graders like their teacher so much that they’re willing to skip their outdoor playtime to give her a surprise for Valentine’s Day. And just as they shower her with bouquets of colorful flowers, one student writes her a spontaneous poem comparing her to “a priceless pearl at the bottom of the ocean.” For…Read More
No matter how beneficial increasing wind energy generation is, at the end of their lives, wind turbine blades end up in landfills. But now major a European wind turbine manufacturer — Denmark-based Vestas — has found a way to make the blades recyclable and circular. Unlike the vast majority of a turbine’s components that have established recycling circles, blade recycling has posed a serious challenge. That’s because of the presence of epoxy resin, a resilient substance that has so far proved problematic to break down into reusable components. “Until now, the wind industry has believed that turbine blade material calls…
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After last year’s Super Bowl found Jason Sudekis morphing into other people and vice versa, TurboTax’s Super Bowl 57 spot doesn’t feature a big name, but rather a dancer who doesn’t have to do taxes. As the culmination of the “Come to TurboTax” campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don’t Do Your Taxes.”…Read More
Fox is scoring big with Super Bowl 57. In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous…Read More
As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…Read More
This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin. But once football fans actually catch a glimpse of the brand’s latest work, they might find themselves asking, “Are these two acting in my best interests, or are they…Read More
In recent years, the iconic design of McDonald’s food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald’s France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a…Read More
Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand’s hands-free slip-in sneakers. The 30-second “All Walks of Life” campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close…Read More
