Adweek editors have thoughts about all of the ads from Super Bowl 57. Here are the spots that aired during the second half of the Big Game. Popcorners POPCORNERS | If you’re going to do a Breaking Bad reunion, this is how you do it. Popcorners hits some familiar series beats (in a family-friendly fashion,…Read More
He kicks, he misses! Former football star Rob Gronkowski has been very publicly training for his post-NFL moment for over a month. Sportsbook FanDuel enlisted the affable retired Pro Bowl tight end to kick a football–not something he ever trained for during his playing days–live during a third quarter Super Bowl 57 commercial break to…Read More
It’s giving Donnie Darko. Fox-owned AVOD platform Tubi made its Super Bowl debut with a 60-second promo during halftime of the Sunday night matchup between the Philadelphia Eagles and Kansas City Chiefs. The creative was produced under the direction of relatively new CMO Nicole Parlapiano, who joined the company in August, and follows 6-foot rabbits…Read More
Almost four years ago, the National Football League teamed with new agency partner 72andSunny to celebrate its 100th anniversary with a Super Bowl ad packed with league legends chasing a ball through a banquet hall. In the end, high school football player Samantha Gordon picked up the ball and ran with it. In the Super…Read More
A just five months old, Boston-based ecommerce startup Temu is one of the youngest brands to ever air a Super Bowl ad. And for even greater impact, the 30-second spot aired twice during the game, in the first and third quarters. “It’s our first time, and we are thrilled to be part of the 2023…Read More
After roughly 250,000 people took part in Molson Coors’ High Stakes Beer Ad pool on DraftKings and guessed how the company’s Super Bowl ad would play out, one beer brand emerged victorious: Blue Moon. Coors Light showed up first for about 2 seconds, before Miller Lite trampled all over its Big Game aspirations. Viewers had…Read More
Rather than tapping an A-list celebrity to the message of its sister brands, Bass Pro Shops and Cabela’s opted for a humbler star for the company’s 2023 Super Bowl ad–a record-breaking Arctic Char, caught and released above the Arctic Circle. The fish was landed by John Paul Morris on a 2019 trip with is father,…Read More
For three decades, Heineken had been locked out of advertising in the booziest sporting event of the year. To celebrate its highly anticipated return in Super Bowl 57, the brand is televising a tribute to responsible consumption. Heineken 0.0, which sits at the top of the nonalcoholic beer category, is reminding consumers that keeping an…Read More
After weeks of speculation following M&M’s putting its mascots on an “indefinite pause” due to their “polarizing” nature, the colorful characters have returned as the brand’s official spokescandies. Red, Orange, Purple and the others will make this clear in a 15-second spot airing soon after final whistle of Super Bowl 57. As for M&M’s in-game…Read More
After last year’s crypto bowl extravaganza, a Super Bowl ad from blockchain-based gaming startup Limit Break had the distinction of being one of the few–if not only–references to cryptocurrency in this year’s Big Game. The startup announced in a first-quarter ad that it would give away 10,000 nonfungible tokens (NFTs) by way of a QR…Read More
