Alaska Airlines in October named VaynerMedia Los Angeles its U.S. media agency of record, following a competitive review that began in July 2022. The agency began work with the carrier at the beginning of this year, and has been focused on planning and honing its strategic vision since then. The partners’ first regional campaign, focused…Read More
If you’re watching a YouTube clip or a talking head, you can probably tell whether or not you disagree with someone even with the sound off.
And we judge a book or an article on the layout and appearance long before we’ve read all the words.
Human beings invented symbolic logic to make complex arguments based solely on the concepts in evidence. It’s a particularly advanced form of discussion, one that no other species is particularly good at.
And we’re not good at it either.
Bloviation, genre, anger, cultural identity and the transference of emotion all show up in our brands long before we’ve processed the rational truth of what’s being discussed.
This is worth keeping in mind when you’re trying to persuade someone of your point of view. And even more important when someone is trying to persuade you.
Some viewers were glued to the field, others were fixated on the $7 million ad campaigns while a significant number were just there for the Rihanna concert. The scale of the Super Bowl’s TV audience always makes for diverse social chatter, and this year’s game was no exception. From a nostalgic 90s movie tribute to…Read More
The venue and teams may change, but there is one constant when it comes to the Super Bowl – the commercials. Whether you tuned in for Rihanna’s half-time show or the epic back and forth battle between the Philadelphia Eagles and Kansas City Chiefs, you were treated to a smorgasbord of creativity. Between the fan-favorite…Read More
Amazon’s 2023 Super Bowl spot tells the story of what millions of families have experienced over the past few years: adjusting from pandemic stay-at-home orders to the eventual return to school and work. And it’s all seen through the eyes of the family dog. A good boy named Sawyer, who turns bad. After all, when…Read More
If you had an urge to dub last year’s Super Bowl the Crypto Bowl, nobody would have stopped you (though they probably would have warned against actually investing in crypto, but that’s a different matter altogether). With four somewhat polarizing spots in the ad lineup, it seemed like everyone walked away weighing the pros and…Read More
Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn’t done. After airing a 15-second teaser during the fourth quarter that built on its first spot “Rabbit Hole,” Tubi went in an entirely different direction with a second surprise 15-second promo. The promo was also done in…Read More
Nine-time Grammy Award winner Rihanna literally rose to the occasion as she delivered a red-hot performance Sunday night at the inaugural Apple Music Super Bowl Halftime Show at State Farm Stadium in Glendale, Ariz. Sporting a red zippered jumpsuit, the Barbadian-born artist performed live for the first time since 2017, and managed to pack 17…Read More
Movie studios have made a triumphant return to the Super Bowl in 2023–but streaming services are determined to keep a foothold in the space. Amazon Prime Video ran a 60-second spot in the third quarter of Sunday’s Big Game for its upcoming film Air. Unlike the majority of the streaming service’s releases, fans of the…Read More
An epic tale thousands of years in the making made its way to Super Bowl 57 with this question: What if a savvy, tablet-toting security guard outside the city of Troy was able to detect the Greek army inside the giant wooden horse at the gates? As cybersecurity firm CrowdStrike posited in its Super Bowl…Read More
