When advertisers turned to digital advertising to capture peoples’ attention during Super Bowl Sunday, they were prioritizing different digital channels than in 2022, with a pivot toward TikTok and away from Twitter, spurred by frictions with the latter platform and marketers finding equal-to-better performance elsewhere. The top 20 spenders on digital ads spent $3.02 million…Read More
The learning curve is familiar to many people. It might be steep, but it’s continuous. Organizations (and people) work their way up it, one step at a time (it’s the black line in the graph below).
But there’s rarely a continuous learning curve.
Instead, it’s often interrupted by leaps. The moments when both feet need to leave the ground in order to get from here to there. These red boxes feel like brick walls (until we realize that they are our chance to leap.)
In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the company highlighted several key achievements, including finishing the fourth quarter of 2022 with an increase of 14.3 billion streaming hours, bringing its total hours up to 87.4 billion for the year. Additionally, Roku reiterated that…Read More
AMC Networks has a new CEO. Top line On Wednesday afternoon, AMC Networks announced that Kristin Dolan, a longtime company board member and the wife of AMC Networks interim executive chairman James L. Dolan, has been named CEO, effective Feb. 27. Between the lines The announcement comes just a day after the company reorganized its…Read More
PepsiCo brand Starry may be a rookie in the soda category, but it’s already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To celebrate its debut on one of the biggest sports stages of the year, Starry–which launched just a month…Read More
In addition to LeBron James recently becoming the National Basketball Association’s all-time leading scorer–live on TNT–Warner Bros. Discovery has another reason to celebrate. As the NBA’s top stars head to Salt Lake City this weekend in Turner Sports’ first year under the combined WarnerMedia and Discovery umbrella, the company has sold out its advertising inventory…Read More
Messenger allows users to choose from a variety of “text tone” notification sounds in each of their conversations. The “text tone” is the notification sound that plays when a user receives a new message in a conversation. Our guide will show you how to change the text tone in a chat in the Messenger mobile…Read More
As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high death rate in Black women with breast cancer, Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening…Read More
Signal. Telegram. Mastodon. Discord. Geneva. We’ve recently seen a sudden surge in the social media sector, possibly due to the tenets of Web3, as people ditch larger platforms and flock to ones that provide better security, tighter data privacy and less algorithmic manipulation. The niche subcultures these newer platforms cultivate, focused around specific topics and…Read More
Philips Domestic Appliances has named Omnicom Media Group (OMG) as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in over 100 countries. The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the…Read More
