Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites. The move will ultimately lead to higher publisher ad revenues. This expands…Read More
The advent of 5G mobile technology is revolutionizing marketing and advertising. The high speeds and low latency allow marketers to create campaigns that are not just interactive, but immersive. Brands can deliver 360-degree live video streams and sensory experiences that engage customers in remarkable ways, no matter where those users are. And they can deliver…Read More
The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities. It’s launching a diverse, poly-cultural division called InKroud, founded by Oliver business director Tyra Jones-Hurst. The founder piloted InKroud last year in response to a growing number of inquiries from clients on how their in-house agencies could more authentically connect…Read More
For a long time, the concept of work-life balance felt like an unattainable myth; all it took was a global pandemic and the ensuing government-enforced lockdowns to show employers that their staff could work remotely and still get the job done. In fact, studies show that remote employees work more hours overall than those based in an office for part or all of the week—remote workers put in an extra 8.7 hours per week on average compared to their office-based colleagues who average 6.5 extra hours. Post-pandemic a vast number of organisations have come around to the idea that flexible…
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Coltrane Curtis tracks down talent who would be left largely unfazed if social media suddenly ceased to exist. The founder and managing partner started his influencer marketing career well before the term was widely recognized. Since launching the full-service creative agency Team Epiphany in 2005, Curtis hasn’t let the industry’s fixation on follower counts and…Read More
Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it easy to ask it questions about what the entire organization knows.
A person could probably not find the time, bandwidth or privacy constraints to do this.
But this accessible but unembarrassed database tool could quickly become a huge asset for any organization that installed it–even a soloist. Tell me who I know or what I know about XYZ…
Or consider the power of a network. If my colleagues opt in, I can simply ask the AI, “tell me who in my network is the person who knows someone at this organization, or is really interested in that topic.”
Of course, there are huge privacy implications. But your work email has never been private anyway.
As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl. To help marketers navigate those complexities, the 4A’s today released a new white paper that outlines what agencies should know about ratings…Read More
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an “aperitif” consumed before…Read More
Over its 10-year existence, Tinder has not only introduced the concept of “swiping” to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter–or as it’s known more widely, a “hookup.” But now, the popular dating app is optimistic its…Read More
In the fiercely contested smartphone market, photography can be a key battleground. Alongside the insatiable desires for better batteries, durability, storage, and processing, camera quality consistently ranks as a key factor when choosing a phone. At CES 2023, Spectricity, a startup based in Belgium, unveiled a new entrant to the competition: the S1 chip. Spectricity claims the S1 is the first truly miniaturised and mass-manufacturable spectral image sensor for mobile devices — and the company is targetting sector dominance. Within two years, Spectricity boldly predicts the sensor will be inside every smartphone. The bullishness derives from a singular focus: measuring…
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