How Gaming Marketers Innovate to Reach a Changing Audience
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by…Read More
Restaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel–the ice cream chain that invented soft serve in 1934–announced plans to redesign its 350 stores. It wasn’t exactly a surprising development. Like any retail establishment that’s been around a long time (Carvel turns 90 next year), periodic store refreshes are standard procedure. When Carvel’s prototype opens in Gainesville, Fla., early next…Read More
Marketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? “It’s really having a culture of experimentation,” said Han Wen, chief digital and marketing officer of L’Or?al USA and a 2023 Marketing Vanguard Award honoree, “and also allowing our teams to be able to try…Read More
Adweek Podcast: Why Corporate America Can’t Ignore the Loneliness Epidemic
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek…Read More
Cresco Labs Breaks Ground as First THC Brand to Advertise on Spotify
Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…Read More
Cancer patient digital twins and AI tapped to turbocharge oncology
Dell and University of Limerick (UL) in Ireland have teamed up to advance cancer research using AI. Specifically, the tech giant will be working with UL’s Digital Cancer Research Centre to help doctors provide more efficient cancer care for patients suffering from B-cell lymphoma. This covers the entire spectrum of care, from speeding up diagnosis to improving treatment and long-term outcomes. To achieve this, Dell has developed an AI platform, powered by the company’s latest storage arrays and PowerEdge servers. The platform is now part of the Centre’s multicloud ecosystem, and is able to produce digital twins of patients. The…
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The In for 13 Pledge Shows Why Black Leadership Levels at Agencies Are Stagnant
In 2020, a group of 71 agencies made a three-year pledge to increase Black leadership levels to fall in line with the Black population in the United States–13%. After one year of discussions and work, 22 agencies remained part of the pledge, which Three’s a Crowd, the advocacy group behind the pledge, said is meant…Read More
Space startup bags $50M to fight climate change with satellites
Space startup Open Cosmos will accelerate its mission to protect our planet after raising $50mn in a new funding round. The UK-based company uses satellites to tackle environmental issues. By tapping AI, sensors, and Earth Observation (EO) imagery, the probes provide unique insights into climate change. These findings can shine new light on global temperatures, greenhouse gases, polar ice caps, sea level changes, natural disasters, and deforestation. Scientists can then use the data in damage mitigation programmes. Rafel Jordá Siquier, Open Cosmos’ CEO and founder, told TNW that sustainability is at the core of the company. “I’ve always believed that space data…
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Tech companies spend €113M per year on lobbying EU policies
Tech companies spend over €113mn per year on lobbying the EU’s decision-making policies, a new study by the Corporate Europe Organisation (CEO) has found. Alarmingly, the tech industry’s lobbying power has also increased by 16.5% over the past couple of years — from €97mn in 2021 to €113mn in 2023. Overall, a total of 651 companies are attempting to influence the bloc’s digital economy. Among them, big tech is (rather expectedly) dominating the efforts, digging deeper into its pockets more than ever before. Specifically, Meta is at the top of the list, having increased its budget from €5.75mn in 2021…
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