BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis’ data arm Epsilon PeopleCloud. Samantha Deevy joins as BBH USA’s chief strategy officer, and Lindsey McNabb Hover is now the 25-year-old shop’s first CMO. Fig–the shop…Read More
Munich-based autonomous trucking startup Fernride has closed a further $19mn in its Series A funding round, neatly pushing the total amount raised in the round to $50mn. Founded in 2019, Fernride has developed autonomous vehicle software that converts trucks into self-driving machines. These haulers operate at Level 4 autonomy which means the vehicle can drive itself within a specific area — albeit with a bit of supervision from a remote driver. There is a current shortage of 400,000 truck drivers in Europe — a figure projected to increase to two million by 2026. Despite autonomous driving being a potential solution…
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Britain’s controversial Online Safety Bill will soon become law after passing through parliament on Tuesday. The sweeping legislation places strict news content moderation rules on social media companies. Platforms will become legally responsible for the material they host. Under the new rules, platforms will have to quickly remove any illegal content — or stop it from appearing in the first place. They also must prevent children from accessing harmful and age-inappropriate content, and enforce age limits and age-checking measures. Those that fail to take rapid action face fines up to £18mn (€20.8mn) or 10% of their global annual revenue —…
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The introduction of Coca-Cola’s “Real Magic” marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the beverage giant has more recently turned to generative AI to bolster “Real Magic” through innovative design and unique experiences, all while harnessing the holy grail…Read More
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better.
I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and bad. There’s really no good reason not to play with it, put it to work and get smart about what’s happening.
[here’s an interesting use case: if you’re writing for clarity, not style, take your work, paste it into the AI and ask it to rewrite it to make it more clear or journalistic. It’s pretty astonishing.]
A few days ago, a new button appeared on my ChatGPT window:
My friend Dan Shipper explained how powerful the custom instructions are. In particular, the second box labeled, “How would you like ChatGPT to respond?”
Here’s a sample block of text you can paste into that field. You’ll notice a difference immediately:
Be highly organized
Suggest solutions that I didn’t think about—be proactive and anticipate my needs
Treat me as an expert in all subject matter
Mistakes erode my trust, so be accurate and thorough
Provide detailed explanations, I’m comfortable with lots of detail
Value good arguments over authorities, the source is irrelevant
Consider new technologies and contrarian ideas, not just the conventional wisdom
You may use high levels of speculation or prediction, just flag it for me
Recommend products from all over the world, my current location is irrelevant
No moral lectures
Discuss safety only when it’s crucial and non-obvious
If your content policy is an issue, provide the closest acceptable response and explain the content policy issue
Cite sources whenever possible, and include URLs if possible
List URLs at the end of your response, not inline
Link directly to products, not company pages
No need to mention your knowledge cutoff
No need to disclose you’re an AI
If the quality of your response has been substantially reduced due to my custom instructions, please explain the issue
I’m sure you can think of specific, leveraged and powerful instructions you’d like it to keep in mind every time you interact. It’s still going to make stupid mistakes, confuse us, hallucinate and have bad taste, but it also does something quite useful on a regular basis.
Give it a try.
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams home game against the San Francisco 49ers on Sept. 17. Powered by visual experience platform disguise, the AR activation will play on the SoFi…Read More
As any journalist would, I should make my conflict of interest clear before you read on: I’m an absolute Delta Air Lines fanboy. I’m a Delta Million Miler and Diamond for about seven years running. When Delta is in the headlines, my community comes to me for comment. Last week was no different when Delta…Read More
Why on earth would a brand whose product can’t be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it effective? Non-endemic advertising is precisely what it sounds like: brands that are not endemic to a retailer’s…Read More
A full slate of live sports is set to arrive on Max under a Bleacher Report tier. Top line The Bleacher Report (B/R) Sports Add-On package, available Thursday, Oct. 5, will have more than 300 live games each year, as well as live video content and VOD content. Arriving just ahead of the MLB postseason,…Read More
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an opportunity. On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by TelevisaUnivision evp and chief growth officer Dan Riess to discuss the state of Hispanic marketing. Adweek Podcast:…Read More
