Business

I was delighted to share this short talk with my friend Sue. I thought it might resonate with you.

I hope it’s helpful. More interviews and talks are here.

And my books are here.

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The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable–and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a woman named Ava reveals her diagnosis of breast cancer. She describes going through radiotherapy, then struggling with issues of egg freezing and hormone…Read More

For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour….Read More

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then–and remain now–the leading cause of preventable death in the United States, according to the CDC. But since…Read More

For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it’s been in the works for 20 years. There’s plenty to discourage people from breaking out to do their own thing. New business is dry. Pitching is expensive. The dilution of focus to satisfy…Read More

The only thing stronger than Netflix’s password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million subscribers (8.76 million, to be exact), bringing its total to more than 247 million global paid streaming memberships. The streaming giant also noted that its…Read More

Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year, monitoring client performance during the critical fourth quarter and attending a plethora of industry events in October and November. But this year has been anything…Read More

Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn. Hackl and Lee…Read More

When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…Read More

Food is often considered a universal language; a dish can share more about a person’s history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on a larger scale with her show on The Food Network called Girl Meets Farm. Yeh gained nationwide recognition after publishing her…Read More