URL Media Raises $5 Million to Expand Its BIPOC Network and Revenue Lines
A grant from the Knight Foundation will fund scaled ad operations, data tools, and a fast-growing publisher and creator network.Read More
The red zone, wasted
Sports cars have a tachometer, a gauge showing how close the motor is to melting down.
When the revs enter the red zone, performance is enhanced–for a while. Do it too much or for too long, and you’ll burn out.
In our work, there are two sorts of red zones.
Athletes know that the last 5% of their effort accounts for 100% of their success. The same is true for pianists and any endeavor where we are sorted by elite performance.
But many people work in industries where the last 5% of their effort might account for just 5% of their success. A stockbroker who stays busy cold calling clients late into the night doesn’t receive increasing rewards–they just get a little busier.
The problem with the linear reward curve is obvious–people who are driven to get just a little more repeatedly do just a little more, until they’ve broken everything they said they wanted.
If you’re going into the red zone, be clear about what the outcome is supposed to be.
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Using Claude Projects to Develop Quality Content
Want to create high-quality, on-brand blog posts, YouTube descriptions, or eBooks at scale? Wondering how to set up a reliable, efficient, and replicable workflow with AI? In this article, you’ll learn how to streamline and scale content production with Claude Projects. Why Few-Shot Prompting and Claude Projects Work Better Than AI Chats for Content Creation […]
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