Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl–even if their team is losing. That’s because rewards app Fetch is making its Super Bowl debut by giving away a lot of money as the game winds down. Fetch will air a spot called “The Big Reward,”…Read More
Kellogg’s wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home activations, where he crows from the tops of buildings and train stations to wake up a new generation for breakfast. The new ads are part…Read More
WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. “The good news is, I am cancer free at this point,” he told viewers, but cautioned he had to take blood tests to be sure the cancer stays away. He was told his cancer, which…Read More
Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These nicknames are brazenly celebrated in a new ad from Unilever’s flagship deodorant brand, Degree (known as Rexona or Sure internationally). Through…Read More
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned station WABC from 2007 to 2023. “I’m honored to join the ONNJ family and excited to connect with New Jersey viewers,”…Read More
Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the team’s 1980s glory days. The high-wattage celebrities show up in separate teasers for Uber Eats’ upcoming fifth consecutive Super Bowl commercial, giving a few hints about…Read More
What do a refrigerator, Antonio Banderas, and the spirit of Randy “Macho Man” Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the ’80s struggles while trying to…Read More
Retirement and wealth management firm Empower has a message for its customers: “Get good at money. So you can be a little bad.” That’s the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:…Read More
Rival social platforms are seizing on TikTok’s legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling down with fresh monetization tools, expanded ad offerings, and aggressive outreach–turning disruption into an opportunity to reshape short-form video. “It will be hard for [TikTok] to shake…Read More
AI firm MarkeTeam AI, which uses AI agents to replicate the functions of marketing teams, has raised $3 million in seed funding, bringing its total funding to $5 million. Ocean Azul Partners led the round, with additional support from marketing veterans like Clive Sirkin (former CMO of Kellogg’s and Kimberly-Clark), Dion Joannou (former CEO of…Read More
