Paramount wants to be a conduit for more efficient CTV advertising. Top line Today, Paramount Advertising unveiled Conduit, a new solution that directly integrates with programmatic platforms for CTV to drive scalability and interoperability for advertisers. Between the lines Paramount calls Conduit the industry’s first global direct integration layer for the programmatic ecosystem, including Magnite,…Read More
A new “agrivoltaics” initiative looking to prove the commercial viability of integrating solar power plants with agriculture has won the favour of Brussels. The EU is backing German renewable energy company BayWa, in a first-of-its-kind scheme that could be a win-win for farmers and the climate. In order to develop the project, BayWay has secured €6.5mn from the EU’s LIFE Programme (which has a total of €5.43bn available for the period 2021 to 2027). Armed with fresh funding, the company looks to build six so-called agrivoltaics projects across five European countries by 2027. Agrivoltaics involves combining solar power generation…
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YouTube is being upfront about its Brandcast plans. Top line Today, YouTube announced that it would return to upfront week in 2024, with its Brandcast event once again making a home at New York’s David Geffen Hall in Lincoln Center. Next year’s event takes place on Wednesday, May 15, at 6 p.m. The news came…Read More
It’s that time of year when darkness encroaches, all that was once green withers and dies, and veiled horrors lurk around every corner. Oh, and it’s also Halloween. The fourth quarter can be a frightening time for marketers up against deadlines, a rush to spend budgets or else risk losing them, and a host of…Read More
In a controversial move, UK police is being encouraged to double its use of retrospective facial recognition to track down known offenders. Specifically, in a letter to force chiefs, policing minister Chris Philp said that using the AI-enabled technology would allow for over 200,000 searches of images against the Police National Database by May 2024. Philp also encouraged the increase of live facial recognition, which captures live footage of crowds and compares it with a list of wanted suspects to alert the police. The technology is already being heavily used by UK law enforcement — with King Charles III’s coronation…
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German startup Rocket Factory Augsburg has secured £3.5mn (€4mn) in funding from the UK Space Agency as it prepares for its maiden flight next year. The funding was awarded under the European Space Agency’s Boost! Programme, which aims to help companies develop new launch technologies and bring them to the market. Rocket Factory UK, a subsidiary of the German company, will use the funding to develop and operate the infrastructure needed for the satellite launch and to test equipment. The company plans to launch its first rocket in Q2 2024 from SaxaVord Spaceport in Scotland’s Shetland Islands — the first-ever…
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Figuring out the perfect holiday gift can require a bit of espionage, carefully observing family members and their interests to surprise them with something they’ll love. A comedic campaign from Etsy uses the Mission: Impossible theme to assure spying shoppers they can find whatever they need. The “Your Mission” campaign, created by the agency Orchard,…Read More
In its latest quarterly report released late last week, the U.K. antitrust watchdog has provided guidance for ad-tech firms, publishers, and advertisers to test the Privacy Sandbox tools, expecting most testing to take place from Q4 2023 and asking for results to be submitted by the end of Q2 2024 at the latest. So far,…Read More
From making variant-proof vaccines to preventing genetic diseases and improving cancer treatments, AI could truly be an invaluable tool in solving some of the biggest challenges in healthcare. Against this backdrop, the UK aims to harness the tech’s potential and has launched a £100mn fund to accelerate AI deployment in areas where its capabilities could lead to breakthroughs in treating previously incurable diseases. Specifically, the funding will further support the eight critical healthcare missions outlined by the Life Sciences Vision — the UK’s ambitions for the sector over the next decade. Neurodegenerative diseases such as dementia are at the top…
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Agency network Omnicom has agreed to pay around $835 million (?688 million) to Ascential, the owner of Cannes Lions, to acquire its digital commerce division, including cloud-based ecommerce division Flywheel. Last week, 11 Ascential digital commerce brands were integrated into Flywheel under the new entity. Ascential’s chief executive Duncan Painter, who will lead the new…Read More
