Wander through YouTube to see what TV spots looked like in 1986, and you’ll be in for a lot of … vanilla. This was the year that Chevrolet (the “Heartbeat of America”) showed us cowboys and fields of waving grain. America’s boy next door, Michael J. Fox, bought his Pepsi from a vending machine. Burger…Read More
When it comes to revenue, Paramount+ is leaving no (Yellow)stone unturned. During an earnings call today, Paramount revealed that its Paramount+ streamer increased revenue by 61% thanks to subscriber growth and increased advertising revenue. For Q3, the streamer increased global subscribers by 2.7 million net additions, hitting 63 million overall. There are a few reasons…Read More
The alcoholic beverage market has a broad, multicultural fanbase, accruing $283.8 billion in revenue so far this year. However, the diversity of imbibers is not reflected in the industry itself. According to a study conducted this year by Pronghorn, Black consumers account for 12% of alcohol sales but only represent 7.8% of the workforce and…Read More
Sade Muhammad’s journey to becoming Time magazine’s CMO is a testament to her passion for journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned…Read More
YouTube is getting more muscular with ad-blocking software. The platform is showing warning messages about breaking its terms of service to people using blockers, the company confirmed to The Verge. The move is part of its “global effort” to encourage people to allow ads or try YouTube Premium, Christopher Lawton, communications manager for YouTube, said…Read More
“My company would never work with an agency with the word ‘murder’ in its name.” “Murder hornets failed to launch in the U.S.” “I prefer almost any of the other names on the list.” The above is advice from a great CMO, the creative lead of a global agency, and mostly everyone I know. So…Read More
The Big Game remains big among advertisers. Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is “virtually sold out,” according to a Paramount spokeswoman. And with still a few months ahead of the game on Sunday, Feb. 11, 2024, ad sales are “pacing ahead of schedule.” Paramount didn’t reveal details such…Read More
It’s good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. “At Tubi, we had another enviable quarter, delivering 30% of revenue growth driven by an impressive 65% lift in total view time,” said Lachlan Murdoch,…Read More
What happens in Vegas, stays on social media–thanks to BravoCon’s new, expanded partnerships for 2023. With BravoCon’s move to Las Vegas for its Nov. 3-Nov. 5 event at Caesar’s Forum, NBCUniversal will bring in 20 expanded and interactive brand sponsorships and three times as many commercial-led activations, according to the company. “Brands are absolutely a…Read More
This year, an estimated one million people will visit the World of Coca-Cola, the company-funded museum whose 100,000 square feet of exhibits, memorabilia and interactive installations consistently ranks among Atlanta’s most popular tourist attractions. While the bank vault that contains Coke’s purportedly secret recipe is probably the most dramatic offering, a perennial fan favorite hides…Read More
