The power of expectations
When we raise our expectations for a student, a friend or a co-worker, we open the door to possibility. We offer them dignity and a chance to grow. We are offering them trust.
But if we become attached to those expectations, if the expectation unmet leads us to distress or unhappiness, then that attachment undermines the very reason we created the expectation in the first place.
Why the future of food is ‘invisible innovation’
When you hear “the future of food,” what comes to mind? Star Trek-like food synthesisers, pills to replace your lunch, lab-grown meat, and insects for protein? Yes, the future of food might contain those things. However, it will also be a lot less… strange. That is according to Beatriz Jacoste Lozano, the director of the KM ZERO Food Innovation Hub. TNW caught up with her during last week’s Valencia Digital Summit, to learn more about the crucial work of transforming the way we source our food, while still catering to the emotional connection we have to what we eat. “If…
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Michael Bublé Continues His Christmas Reign as an Asda Supermarket Employee
Michael Buble is known as the King of Christmas. It’s fast approaching the season when the Canadian singer’s rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has an extra job: the inaugural chief quality officer of British supermarket Asda. He enters a boardroom and announces the latest flavor trends to…Read More
Recurrent Ventures Names New CEO, Its Third in 3 Years
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures…Read More
Adweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk
Retirement typically leads to rest, relaxation and enjoying the fruits of one’s labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek’s Marketing Vanguard…Read More
How General Mills Succeeds in Its Retail Media Partnership With Instacart
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores…Read More
How Berlin’s underground car parks could heat thousands of homes
Berlin’s underground car parks are producing so much heat they could power thousands of homes with clean geothermal electricity, according to a new study. The heat given off by car engines makes the city’s car parks hotter than the surrounding earth, which in turn raises the temperature of the groundwater. This could pose a threat to water quality but also presents an opportunity — using heat pumps to extract the energy and use it to heat homes. In Berlin alone, enough energy is transferred to the groundwater to supply 14,660 households with heat, based on modelling from over 5,000 underground…
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Mastercard Runs With Small Businesses to Build Its Brand at New York City Marathon
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she’s helping Mastercard and its small business partners stay ahead of the pack. The New…Read More
Musk on how to turn the UK into a ‘unicorn breeding ground’
If you are generally interested in technology, and are not aware by now of the meeting that took place yesterday between Rishi Sunak and Elon Musk during the UK’s AI Security Summit at Bletchley Park, you have probably been living under a rock. As others have already commented, the session more resembled a fan meeting, or at the very least a club of mutual admiration, than an actual interview. The PM’s fawning giggles were perhaps not entirely suited to the gravity of the occasion bringing the two together (but hey, who are we to judge). You have probably also read…
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