Marketers are more aware than ever of the importance of language and the power it can wield. So why then, is the term “influencer” increasingly viewed as a “dirty word” among brands, and the consumers they sell to? With many advertisers now proudly enlisting “creators” to front campaigns, Adweek reporter Emmy Lederman decided to probe…Read More
Threats to the fabled world of creative agencies are as numerous as they are relentless. Fee compression, piece work, transient client relationships, in-housing of creative teams–all are squeezing not just agency revenue but the agency model itself. Yet, amid the hand-wringing, a new way to do business is on the rise. Private equity and venture…Read More
In times gone by, lawyers would spend hours poring over documents and huge amounts of time and energy on research. But for many of today’s law firms, those days are coming to an end. The landscape is being revolutionised, thanks to exciting new technology and automation. Artificial intelligence tools can now help shoulder the burden of the kind of work that drains lawyers’ time — from reviewing documents and due diligence checks, to drafting legal documents and carrying out legal research. In 2021, Oxford University estimated that around half of all solicitors in England and Wales were using at least…
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After being named Adweek’s Breakthrough and International Agencies of the Year, Gut keeps winning. Gut Miami has been appointed global AOR for WeightWatchers, following a competitive review that was conducted in-house. The agency will be responsible for collaborating with the brand team to launch U.S. and global campaigns supporting the portfolio of products, providing ongoing…Read More
The Netherlands is building its own large language model (LLM) that seeks to provide a “transparent, fair, and verifiable” alternative to AI chatbots like the immensely popular ChatGPT. It seems that everyone and their dog is developing their own AI chatbot these days, from Google’s Bard and Microsoft’s Bing Chat to the recently announced Grok, a new ChatGPT rival released by Elon Musk’s xAI company this week. But as Silicon Valley pursues AI development behind closed doors, authorities are left in the dark as to whether these LLMs adhere to any sort of ethical standards. The EU has already warned…
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Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the recurring prize in a surreal campaign promoting France’s new game, Eurodreams. The 40-second film from Francaise des Jeux (FDJ), the operator of France’s national lottery games, features various events in a…Read More
When it comes to what should be done with a used pizza box, Richard Venditti is about as informed a consumer as a pizza chain is likely to get. A chemical engineer and paper scientist, Venditti is also a professor who teaches unit operations of pulp and paper, environmental lifecycle assessment and bioeconomy at North…Read More
Residents of Las Vegas don’t mean to sound ungrateful, but some of their lives have been mightily disrupted in the run-up to the Heineken Silver Formula 1 Grand Prix, the brandstravaganza that’s expected to shower as much as $1.3 billion onto the local economy. Perhaps no group has suffered more than workers in and around…Read More
Mixing up a batch of homemade vegan marshmallow Fluff® is an exercise in patience.
For the first nine minutes of the ten minutes it takes in the mixer, not much happens. And then, it transforms into something fluffy and delightful.
Without the recipe, it’s unlikely that most folks would make it to minute five, never mind ten.
Knowing it can be done makes it far more likely we’re going to stick it out and do it again.
Intel Ignite, Intel’s deep tech accelerator for early-stage startups, has launched its sixth cohort in Europe. Starting on November 6, 10 startups will participate in a 12-week programme in Munich. As part of the scheme, the selected companies will receive customised support on their growth journey, which includes mentorship, access to industry players and investors, and the opportunity to leverage Intel’s own resources. The overall aim of the programme is to accelerate how entrepreneurs scale their technologies, find their product-market fit, and raise funding at higher valuations. Notably, Intel Ignite takes no equity stake, and the startups don’t need to…
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