Though the Super Bowl is more than a week away, Fox may already have its MVP in Jeff Collins. Fox’s president of advertising, sales, marketing, and brand partnerships took the position in early 2024 following the retirement of Marianne Gambelli, who was exiting after more than 40 years in the industry. The incoming ads chief…Read More
Dale Backus still remembers the night in 2007 that Doritos changed his life. He was 21 years old and, along with his friend Wes Phillips, was trying to get his video production company off the ground. Things weren’t going well. One late night in Backus’ basement, he scrolled past a banner ad for Crash the…Read More
Long, long ago–back in March 2023–Bill Gates declared that the “Age of AI” had begun. Artificial intelligence technology, the Microsoft co-founder announced, would soon prove as revolutionary as the internet or PCs. Almost two years later, one thing’s for certain: We’re firmly in the Age of AI Buzz. Since OpenAI caused a stir with ChatGPT…Read More
Cast your mind back to 2006. Apple’s iPhone hadn’t been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay’s Doritos was ready to hand the reins of its Super Bowl 41 ad over to creators, inviting them…Read More
[Sensitive content: This article mentions suicide. Help is available through the 988 Suicide & Crisis Lifeline in the U.S. by calling or texting 988 or the CALM helpline in the U.K. at 0800 58 58 58]. In a collection of home videos, a girl named Evelyn grows up. She learns to ride a bike, opens…Read More
If you fail to show us the facts, it’s difficult to accept your analysis.
While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.
Advertising tech company The Trade Desk isn’t interested in snapping up companies–despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk’s only…Read More
Chief marketing officer (CMO) Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald’s Canada, will succeed Hassan in his role as chief marketing and customer experience officer,…Read More
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. “And I’m not doing all that…Read More
Claudine Wong has been named weekday evening anchor for Oakland Fox owned station KTVU Fox 2. Wong will co-anchor the station’s 5 and 10 p.m. newscasts alongside Mike Mibach. “As a Bay Area native who has reported the news here for 20 years, Claudine is uniquely qualified to deliver the stories that truly matter to…Read More
