Business

…of course, if you’re lost on purpose, you’re not lost.

Lost is only possible if you are fixed on getting somewhere specific.

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TV was weird this year. In 2022, television output increased to 599 scripted series–the most of all time, according to FX’s annual tally. But thanks to two separate Hollywood strikes delaying productions and postponing airdates, that record is in no danger this time around. Still, as the headline notes, at least 10 shows have aired…Read More

For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…Read More

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years–destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio–only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they…Read More

The future creeps up on us slowly. But when it leaps dramatically, we notice.

One spam phone call a day is an irritation. 1,000 of them destroy the utility of the phone.

One photographer undercutting our rates is a threat. 1,000 of them means we can’t make a living at it any longer.

We’re facing several 1000x cliffs right now.

The most obvious is AI. (Or possibly not). Entire systems are going to be replaced. New careers are developing overnight, and old ones are going away. When an AI can read a standard x-ray 1000 times faster and 1000 times cheaper than a radiologist (and get better results) then something is going to have to change.

The more urgent one is the change in the climate. One freakish storm is something many economies and communities have a chance to recover from. But 1,000 days of weird weather is more than we can handle.

Systems are networks, and widespread changes compound exponentially.

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Artificial Intelligence (AI) has undeniably witnessed a meteoric rise in recent years, revolutionising industries, transforming economies, and reshaping the way we live and work. Emergn has found that an overwhelming 94% of new digital products and services will be at least partly AI developed by 2028. As we stand on the cusp of an AI-driven future, the prospects seem boundless, with promises of increased efficiency, innovation, and improved quality of life. However, this rapid ascent comes with a set of challenges and risks that demand careful consideration. The European Union’s recent move to regulate AI through the EU AI Act…

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Comedy and entertainment media company Literally Media acquired men’s lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. Literally Media, which is owned by Israeli venture capital firm 44 Ventures, financed the acquisition internally but wouldn’t share the price. “With Mel, we have a dedicated brand, loyal…Read More

The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI, causing frustration among marketers who are grappling to understand how best to meaningfully implement the tech. Gen AI is expected to attract investments of more than…Read More

Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other. Earlier this year, Meta and Adweek partnered together to…Read More

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. In this week’s episode, hear from Kickstarter’s new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background. Stream…Read More