Publicis agency Razorfish has widely opened up its suite of gen AI tools Beta Lab, to give all brand clients practical examples of how can be used to enhance content creation and improve customer experiences. Beta Lab has been open to over half of the agency’s clients–including Samsung–since this summer. The lab has already featured…Read More
Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching…Read More
Creative network VML is formally opening the doors to Brand Studio at VML, a single destination for all of its brand design, positioning and identity services, it shared with ADWEEK exclusively. Robb Smigielski, a 17-year VML veteran and chief design officer for North America, will lead the North American operations of Brand Design at VML….Read More
The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular…Read More
As the period underwear category continues to grow, Hanes aims to make the menstrual product more accessible with a no-nonsense ad campaign. “Comfort, Period” addresses misconceptions about period underwear and comes two years after Hanes launched its first range of the product. It is the first work for the brand from Special U.S., which won…Read More
The owner of the Los Angeles Times blocked the paper from endorsing a candidate for president this year. The paper’s editorial board–which has endorsed Democratic candidates in every presidential race since it first endorsed then-Sen. Barack Obama (D-Ill.) in 2008–was preparing to do so once again this election. (Semafor) This marks the second instance of…Read More
Microsoft and OpenAI announced that they are offering a select group of media outlets up to $10 million ($2.5 million in cash plus $2.5 million worth of “software and enterprise credits” from each) to try out artificial intelligence tools in the newsroom. (The Verge) The program will initially fund projects for AI adoption at five…Read More
Spanish-language media giant TelevisaUnivision reported a 6% year-over-year U.S. revenue gain to $852.4 million for the third quarter of 2024, as a 5% U.S. advertising revenue gain was driven by what it described as a third-quarter company record in political ad revenue. (THR) The company also indicated that its direct-to-consumer operations, which include streaming service…Read More
A general in Iran’s Revolutionary Guards was charged in New York in connection with an alleged plot to assassinate a dissident Iranian-American journalist. (The Guardian) The Justice Department did not name the target of the purported plot, but journalist and activist Masih Alinejad confirmed that she was the potential victim. (Al Jazeera) Brig. Gen. Ruhollah…Read More
Curtis LeGeyt, president of the National Association of Broadcasters, the leading trade group representing broadcast journalists, is blasting former President Donald Trump over his continued threats against some of the nation’s largest news networks. (The Hill) Trump’s threats against CBS have been particularly intense in recent weeks. He railed against 60 Minutes for editing the…Read More
