Business

World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, […]Read More

The payment network company is offering an upfront payment of nearly $100 million.Read More

Padgett joined CBS 11 in September 2013.Read More

The lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes so local broadcasters cab compete against what they say are “unregulated Big Tech platforms.”Read More

Lane was named vice president and general manager of KPRC in August 2022.Read More

Ford has launched an ad campaign promoting its U.S. footprint and discounts for car buyers as President Donald Trump’s tariffs on the auto industry go into effect.Read More

When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a system to move forward.

Or, it’s possible you simply need someone to tell you, “you’ll figure it out.”

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TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods and Rory McIlroy’s TWRW Sports sold ESPN and SoFi on the simulated indoor golf league, with more brands are buying in.Read More

Sheba and agency AMV BBDO search for royal kitties in America, launching a content series and new product as part of the stunt.Read More

Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?Read More