CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops
Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy.Read More
Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place
Amazon Prime Video’s Reacher earns the most-streamed title for the month with 6.6 billion viewing minutes.Read More
Here’s How Various News Outlets Will Cover Pope Francis’ Funeral
The funeral will take place during the early morning hours for U.S. viewers.Read More
2025 Media Plan of the Year Jury announced
Get your entries in by the final deadline on April 29.Read More
Spotify Hires Agency Vet Jeremy Wirth as Global Head of Creative
Spotify has hired agency vet Jeremy Wirth as its global head of creative. Wirth is based in Los Angeles and joins from Anomaly, where he served as executive creative director […]Read More
DHS Ads Airing in Mexico, Aimed at Discouraging Illegal Immigration, Spark Backlash
The ads feature the U.S. Secretary of Homeland Security, Kristi L. Noem.Read More
The NFL and Adobe Team Up to Personalize the Fan Experience
Fans can experience benefits from the NFL and Adobe’s partnership throughout the 2025 NFL seasonRead More
What Media Rights Deals Mean to the Future of Women’s Sports
What media rights deals mean to the future of women’s sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.Read More
A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us
Dove’s chartered plane trailed this message to Coachella’s sweaty attendees.Read More
Gray Promotes Dana Neves to Senior Managing VP
She’s been the general manager of Gray-owned WFSB in Hartford, Connecticut for the past 7 yearsRead More