Temu’s US Ad Spend Craters Amid Escalating Trade War With China
Temu’s share of impressions in the Google auctions has cratered to 0% in the past week.Read More
Spokane Anchor Whitney Ward Leaving TV for PR Job in Tech
Ward started working at the station in 2013.Read More
Puma Advances as Sportswear Brands Race for Gen Z
Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company—one of the […]Read More
Veteran LA Broadcaster Ed Arnold Dies at 86
Arnold suffered from heart disease for many yearsRead More
Connecting Brand, Retail, and Consumer Experience With Georgia-Pacific’s Laura Knebusch
The CPG marketing lead talks shifting to a full-funnel strategy.Read More
Roblox’s Christina Wootton on the Future of Digital Branding
The online gaming platform has 85 million daily users.Read More
Where is your N + 1?
If three people are coming over for dinner, does that stress you out?
What if it’s 17?
If you’re giving a talk explaining your strategy to four people, does it feel like a high-risk event? What if it’s 54?
How many more people are required before it flips to stressful? Because the last person is just one person.
If you’re performing in an auditorium, there are still only thirty people you can see from the stage.
N + 1 is just 1 more.
CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
CoComelon’s first ad campaign was inspired by some of the show’s most popular videos, according to Moonbug Entertainment.Read More
On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.Read More
OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.Read More