Retail Is Becoming the New Media Frontier
This post was created in partnership with Kantar Key takeaways Today, stores are no longer just places to shop. We’ve entered a new era in which retailers are powering dynamic […]Read More
Trump Leans Toward Extending TikTok Deadline If No Deal Is Reached
President Donald Trump said he has a “little warm spot” for TikTok.Read More
‘Never Again’ Is a Commitment, Not a Commercial
I don’t believe this campaign set out to cause harm. But good intentions don’t absolve impact.Read More
From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
Formula brand Bobbie returns to Times Square, site of its groundbreaking Molly Baz billboards, with non-internet-famous moms as ad stars.Read More
Google Debuts New AI Tools and a Retail Media Solution in DV360
The tech behemoth unveiled updates to DV360 campaigns at NewFronts.Read More
Cristina Reina Joins Leo US as Chief Experience Officer
Cristina Reina has joined Leo US as chief experience officer, a new role focused on shaping how the agency engages with consumers across platforms. Reina, who starts today (May 5), […]Read More
BDG’s Cost-Cutting Era Is Over. Now It’s Targeting Record Profits
After years of shuttering brands and reducing headcount, BDG has transformed into a media company built for the new media landscape.Read More
Cleveland Anchor Wayne Dawson Launches Return to TV with Streaming Show
He’s been battling oral cancer since 2024.Read More
Advertisers Are ‘Taking Notice’ of Fox News and Have ‘Confidence’ to Spend in Upfront
Fox ad sales chief Jeff Collins previews the company’s upfront offerings and early advertiser talks amid uncertainty.Read More
Scripps Names Leader of Political Sales Team
He’s been a part of the Scripps D.C. sales team for the last six yearsRead More