6 Things You Need to Know About Incrementality
Marketers rush to set up tests—control groups, creative, the whole nine yards—without ever asking what they’re actually trying to learn.Read More
Sebastian Maniscalco, St. Vincent to Headline UTA and MediaLink Cannes Dinner
Those attending UTA and MediaLink’s annual executive dinner at Hotel du Cap-Eden-Roc in Antibes this year will see special appearances by comedian Sebastian Maniscalco and Grammy Award-winning artist St. Vincent. […]Read More
TikTok Adds AI-Powered Tools to Woo Marketers Ahead of Potential Ban
L’Oréal drove north of $1 million in sales during a TikTok Live stream, a core feature of TikTok Shop.Read More
Telemundo Houston to Air Special on Immigration
The show is an immigration forum in its third installment and is part of the broader Inmigración y Tus Derechos initiative led by Telemundo-owned stations.Read More
Holding Company Succession
Publicis Groupe is sitting pretty as the world’s largest holding company by market cap and revenue. But in agencyland, power dynamics shift faster than the rising tides. Read More
Aldi’s Mondelēz Copycat Play Is an Old Trick And a Risky One
Mondelez alleges Aldi’s snacks are imitating its own.Read More
Unilever’s Data-Driven, Social-First Future With Ryu Yokoi
Leveraging consumer signals, creators, and commerce to win in a social-first world.Read More
Nike Names Michael Gonda as Its New Head of Communications
Michael Gonda will oversee Nike’s global communications and communications strategy.Read More
FTC Issues Sweeping Demands to Media Rating Firms Over Industry Ties
The investigation comes amid an influx of conservative scrutiny around advertisers’ decisions to cut spend on platforms like X.Read More
WCPO Promises to Keep Doing Stories About Veterans After Craig McKee Moves to Arizona
The station said some viewers expressed concerns over whether it would continue coverage after he leaves.Read More